About PurePlay
PurePlay is an ETF issuer managing 1 exchange-traded fund with a combined $2.99M in assets under management. Browse all ETFs from this issuer to compare their investment strategies, expense ratios, and holdings.
ETF Metrics Explained
- AUM:
- Assets Under Management - total fund size
- Expense Ratio:
- Annual management fee (lower is better)
- Holdings:
- Number of securities in the fund
- Inception Date:
- When the fund was launched
Selection Tips
- Large Funds:
- Higher AUM often means better liquidity
- Low Costs:
- Expense ratios under 0.50% are competitive
- Diversification:
- More holdings typically mean lower risk
- Track Record:
- Older funds have proven performance history