CRM vs NOW: Stock Comparison
Salesforce, Inc. compared with ServiceNow, Inc.: size, valuation, growth, margins, dividends and returns.
CRM vs NOW at a Glance
As of Nov 6, 2026, Salesforce, Inc. (CRM) has a market capitalization of $175.41B versus $105.74B for ServiceNow, Inc. (NOW). Both companies are classified in the Software - Application industry.
CRM trades at 18.1x trailing and 16.0x forward earnings, compared with 63.3x trailing and 97.6x forward earnings for NOW as of Nov 6, 2026. Over the trailing twelve months, revenue grew 11.2% at CRM and 22.2% at NOW, operating margins were 22.2% and 11.4%, and net profit margins 22.0% and 11.3%.
As of Nov 6, 2026, CRM has a dividend yield of 0.69% and NOW 0.00%. Over the past year CRM shares changed −1.87% versus −16.42% for NOW (price change, dividends excluded).
Key Figures Side by Side
| Metric | CRM | NOW |
|---|---|---|
| Market cap | $175.41B | $105.74B |
| P/E ratio (TTM) | 18.15 | 63.32 |
| Forward P/E | 16.01 | 97.57 |
| Revenue growth (TTM, YoY) | 11.23% | 22.19% |
| Gross margin (TTM) | 77.28% | 74.77% |
| Operating margin (TTM) | 22.19% | 11.40% |
| Net profit margin (TTM) | 21.99% | 11.34% |
| Dividend yield | 0.69% | 0.00% |
| 1-year price change | −1.87% | −16.42% |
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
Source: Exchange price data and company financial statements. Data as of Nov 6, 2026. Data sources and methodology
Interactive CRM vs NOW Comparison
Performance Comparison
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Comparison Results
Marked values are the best in their row where higher or lower is clearly better.
Frequently Asked Questions
Which is bigger, CRM or NOW?
Salesforce, Inc. (CRM) is larger as of Nov 6, 2026, with a market capitalization of $175.41B against $105.74B for ServiceNow, Inc. (NOW), about 1.7 times the size.
Which stock is cheaper, CRM or NOW?
On trailing earnings CRM is cheaper as of Nov 6, 2026: it trades at 18.1x versus 63.3x for NOW. On forward earnings CRM trades at 16.0x and NOW at 97.6x. A lower multiple can also reflect slower expected growth.
Which pays a higher dividend, CRM or NOW?
CRM yields 0.69% as of Nov 6, 2026, while NOW paid no dividend over the trailing twelve months.
Which has performed better, CRM or NOW?
CRM has done better over the past year to Nov 6, 2026: its shares changed −1.87% against −16.42% for NOW. These are price changes and exclude dividends.