Skip to main content
BKNG logo

Booking Holdings Inc.

BKNGNASDAQConsumer DiscretionaryTravel Services

$153.14Today:- (-)1Y −96.84%

As of Oct 26, 2026 close

Market cap
$117.92B
P/E (TTM)
16.36
Forward P/E
11.91
Dividend yield
1.02%
52-week range
$150.14$5,520.15
Volume (live)
-
Avg. volume (3M)
7.89M

Booking Holdings Inc. (BKNG) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for Booking Holdings Inc. stock.

Analyst Consensus Rating

Investment consensus from 32 professional research analysts

Consensus Rating

Buy
Based on 32 unique analysts
(41 total ratings in last 90 days)
Very High Confidence∞:1 Buy/Sell

Average Price Target

$233.86
+52.71% upside

Loading chart...

Strong Sell
Sell
Hold
Buy
Strong Buy

Latest BKNG Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Conor Cunningham
Melius Research
BuyMaintains
$240.00 → $225.00
Justin Post
BofA Securities
BuyMaintains
$234.00
Deepak Mathivanan
Cantor Fitzgerald
HoldMaintains
$220.00 → $170.00
Richard Clarke
Bernstein
HoldMaintains
$188.00
Ken Gawrelski
Wells Fargo
HoldReiterates
$220.00 → $190.00
Jake Fuller
BTIG
BuyMaintains
$250.00
Jake Fuller
BTIG
BuyMaintains
$250.00
Gregory Miller
Truist
BuyMaintains
$242.00 → $216.00
Gregory Miller
Truist
BuyMaintains
$242.00 → $216.00
Zacks Equity Research
Zacks Equity Research
HoldInitiates Coverage
-
Jake Fuller
BTIG
BuyMaintains
$250.00
Jose Luis Pascual
JL Pascual
HoldMaintains
$225.00
Richard Clarke
Bernstein
HoldMaintains
$188.00
Matthew Cost
Morgan Stanley
BuyInitiates
$230.00
Ronald Josey
Citi
BuyReiterates
$236.00
Shaun Pruitt
Zacks Equity Research
BuyInitiates Coverage
-
Scott Devitt
Rosenblatt
BuyInitiates
$245.00
Justin Post
BofA Securities
BuyMaintains
$240.00 → $234.00
Mark Mahaney
Evercore ISI Group
BuyMaintains
$245.00 → $270.00
John Staszak
Argus Research
BuyMaintains
$210.00 → $245.00
Doug Anmuth
JP Morgan
BuyMaintains
$248.00
Tom White
DA Davidson
BuyMaintains
-
Ronald Josey
Citi
BuyMaintains
$225.00 → $236.00
Daniel Kurnos
Benchmark Co.
BuyMaintains
$220.00 → $250.00
Brian Nowak
Morgan Stanley
BuyInitiates Coverage
$220.00 → $230.00
Daniel Kurnos
StoneX
BuyMaintains
$220.00 → $250.00
Kevin Kopelman
TD Cowen
BuyReiterates
$230.00 → $250.00
Ken Gawrelski
Wells Fargo
HoldInitiates Coverage
$214.00 → $220.00
Ygal Arounian
Wedbush
BuyReiterates
$211.00 → $247.00
Michael Bellisario
Baird
BuyMaintains
$215.00 → $230.00
Brad Erickson
RBC Capital
BuyReiterates
$220.00
Jed Kelly
Oppenheimer
BuyMaintains
$215.00 → $240.00
Stephen Ju
UBS
BuyMaintains
$266.00 → $274.00
Benjamin Black CFA
Deutsche Bank
BuyInitiates Coverage
$202.00 → $230.00
Brian Pitz
BMO Capital
BuyMaintains
$240.00 → $250.00
Deepak Mathivanan
Cantor Fitzgerald
HoldReiterates
$175.00 → $220.00
Naved Khan
B Riley
BuyInitiates Coverage
$264.00 → $274.00
Ross Sandler
Barclays
BuyMaintains
$210.00
Lloyd Walmsley
Mizuho
BuyMaintains
$220.00 → $240.00
Thomas Champion
Piper Sandler
HoldReiterates
$195.00 → $215.00
Gregory Miller
Truist
BuyMaintains
$242.00

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 20, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for BKNG?

The analyst consensus rating for BKNG is Buy, based on the latest ratings from 32 analysts over the last 90 days.

What is the average price target for BKNG?

The average 12-month price target for BKNG is $233.86, representing an upside of 52.7% from the Oct 26, 2026 close of $153.14.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.