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BKNG
(NASDAQ)
Booking Holdings Inc.
$4,194.31-- (--)
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Booking Holdings Inc. (BKNG) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for Booking Holdings Inc. stock.

Analyst Consensus Rating

Investment consensus from 35 professional research analysts

Consensus Rating

Buy
Based on 35 unique analysts
(49 total ratings in last 90 days)
Very High Confidence:1 Buy/Sell

Average Price Target

$5,546.32
32.23% Upside

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Strong Sell
Sell
Hold
Buy
Strong Buy

Latest BKNG Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Ken Gawrelski
Wells Fargo
HoldMaintains
$5456.00 $5377.00
Richard Clarke
Bernstein
HoldMaintains
$5407.00 $4698.00
Doug Anmuth
JP Morgan
BuyMaintains
$5600.00
Lloyd Walmsley
Mizuho
BuyMaintains
$6000.00 $4253.58
Jake Fuller
BTIG
Strong BuyReiterates
$6250.00 $6250.00
Brian Nowak
Morgan Stanley
BuyUpgrades
$6150.00 $5500.00
Brian Nowak
Morgan Stanley
BuyDowngrades
$6150.00 $5500.00
Shyam Patil
Susquehanna
BuyMaintains
$6500.00 $5000.00
Ronald Josey
Citi
BuyMaintains
$6500.00 $6250.00
Google Travel Services
TipRanks - Google
HoldReiterates
$5431.00 $4676.00
PerPlexity Travel Services
TipRanks - PerPlexity
HoldUpgrades
$5609.00 $4676.00
Anthropic Travel Services
TipRanks - Anthropic
HoldReiterates
$5482.00 $4505.00
DeepSeek Travel Services
TipRanks - DeepSeek
BuyDowngrades
$5101.00 $4718.00
xAi Travel Services
TipRanks - xAI
HoldReiterates
$5304.00 $4526.00
OpenAI Travel Services
TipRanks - OpenAI
HoldReiterates
$5406.00 $4633.00
Daniel Kurnos
Benchmark Co.
BuyMaintains
$6400.00 $5600.00
Daniel Kurnos
Benchmark
Strong BuyMaintains
$6400.00 $5600.00
Scott Devitt
Wedbush
BuyMaintains
$5500.00 $5300.00
Deepak Mathivanan
Cantor Fitzgerald
HoldMaintains
$5830.00 $4495.00
Thomas Champion
Piper Sandler
HoldReiterates
$5750.00 $5000.00
Jake Fuller
BTIG
Strong BuyReiterates
$6250.00 $6250.00
Shyam Patil
Susquehanna
BuyMaintains
$6500.00 $5000.00
Richard Clarke
Bernstein
HoldMaintains
$5433.00 $5407.00
Kevin Kopelman
TD Cowen
BuyMaintains
$6850.00 $6000.00
Ross Sandler
Barclays
BuyMaintains
$6250.00 $5500.00
Meredith Prichard Jensen
HSBC
BuyReiterates
$7656.00 $7746.00
Justin Post
BofA Securities
BuyReiterates
$6000.00 $5900.00
Brian Pitz
BMO Capital
BuyMaintains
$6000.00 $6200.00
Stephen Ju
UBS
Strong BuyMaintains
$6608.00 $6485.00
Ronald Josey
Citi
Strong BuyMaintains
$6500.00 $6250.00
Ken Gawrelski
Wells Fargo
HoldMaintains
$5954.00 $5456.00
Michael Bellisario
Baird
BuyMaintains
$6325.00 $5850.00
Tom White
DA Davidson
Strong BuyMaintains
$6600.00 $6000.00
Jed Kelly
Oppenheimer
BuyMaintains
$6500.00 $6000.00
Brad Erickson
RBC Capital
BuyReiterates
$6100.00 $6100.00
Mark Mahaney
Evercore ISI Group
BuyMaintains
$6250.00
Jake Fuller
BTIG
Strong BuyReiterates
$6250.00 $6250.00
Robert Mollins
Gordon Haskett Capital Corporation
BuyDowngrades
$5440.00
Scott Devitt
Wedbush
BuyMaintains
$6000.00 $5500.00
Matthew Condon
Citizens
HoldDowngrades
-
Matthew Condon
Citizens JMP
HoldUpgrades
-
Justin Patterson
Keybanc
BuyMaintains
$6630.00 $6500.00
Lloyd Walmsley
Mizuho
BuyDowngrades
$4644.64 $6000.00
Stephen Ju
UBS
Strong BuyMaintains
$6806.00 $6608.00
Ken Gawrelski
Wells Fargo
HoldMaintains
$5523.00 $5954.00
Deepak Mathivanan
Cantor Fitzgerald
HoldMaintains
$5550.00 $5830.00
John Staszak
Argus Research
Strong BuyMaintains
$6000.00 $6400.00
Richard Clarke
Bernstein
HoldMaintains
$5433.00 $5407.00
John Staszak
Argus Research
BuyMaintains
$6000.00 $6400.00

Frequently Asked Questions

What is the analyst consensus rating for BKNG?

The analyst consensus rating for BKNG is "Buy" based on 35 analyst recommendations.

What is the average price target for BKNG?

The average 12-month price target for BKNG is $5546.32, representing an upside of 32.2% from the current price of $4194.31.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.