What is the analyst consensus rating for BKNG?

The analyst consensus rating for BKNG is "Buy" based on 36 analyst recommendations.

What is the average price target for BKNG?

The average 12-month price target for BKNG is $214.89, representing an upside of 18.6% from the current price of $181.25.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.

Booking Holdings Inc. (BKNG) Forecast: Analyst Ratings & Targets

Latest BKNG Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Jun 11, 2026	Richard Clarke	Bernstein	Maintains	Hold	$188.00
Jun 1, 2026	Ken Gawrelski	Wells Fargo	Reiterates	Hold	$215.00
May 29, 2026	Jake Fuller	BTIG	Maintains	Buy	$250.00
May 20, 2026	Justin Post	BofA Securities	Maintains	Buy	$168.29 → $235.00 +66.71 (39.6%)
May 6, 2026	Trevor Young	Barclays	Maintains	Buy	$210.00
May 5, 2026	Unknown Analyst	Erste	Maintains	Hold	-
Apr 30, 2026	Unknown Analyst	Jefferies	Maintains	Hold	$180.00
Apr 30, 2026	John Staszak	Argus Research	Maintains	Buy	$188.00 → $205.00 +17.00 (9.0%)
Apr 30, 2026	Ronald Josey	Citi	Maintains	Buy	$250.00 → $225.00 -25.00 (-10.0%)
Apr 29, 2026	xAi Travel Services	TipRanks - xAI	Reiterates	Hold	$202.00 → $186.00 -16.00 (-7.9%)
Apr 29, 2026	Stephen Ju	UBS	Maintains	Strong Buy	$260.00 → $249.00 -11.00 (-4.2%)
Apr 29, 2026	Kevin Kopelman	TD Cowen	Maintains	Strong Buy	$240.00 → $230.00 -10.00 (-4.2%)
Apr 29, 2026	Brad Erickson	RBC Capital	Maintains	Buy	$244.00 → $220.00 -24.00 (-9.8%)
Apr 29, 2026	Ronald Josey	Citi	Maintains	Strong Buy	$250.00 → $225.00 -25.00 (-10.0%)
Apr 29, 2026	Jed Kelly	Oppenheimer	Maintains	Buy	$240.00 → $215.00 -25.00 (-10.4%)
Apr 29, 2026	Ken Gawrelski	Wells Fargo	Maintains	Hold	$214.00 → $215.00 +1.00 (0.5%)
Apr 29, 2026	Mark Mahaney	Evercore ISI Group	Maintains	Buy	$250.00 → $245.00 -5.00 (-2.0%)
Apr 29, 2026	Deepak Mathivanan	Cantor Fitzgerald	Maintains	Hold	$180.00 → $175.00 -5.00 (-2.8%)
Apr 29, 2026	Ross Sandler	Barclays	Maintains	Buy	$220.00 → $210.00 -10.00 (-4.5%)
Apr 29, 2026	Tom White	DA Davidson	Maintains	Strong Buy	$240.00 → $230.00 -10.00 (-4.2%)
Apr 29, 2026	Michael Bellisario	Baird	Maintains	Buy	$234.00 → $215.00 -19.00 (-8.1%)
Apr 29, 2026	Jake Fuller	BTIG	Reiterates	Strong Buy	$250.00 → $250.00 +0.00 (0.0%)
Apr 29, 2026	OpenAI Travel Services	TipRanks - OpenAI	Reiterates	Hold	$209.00 → $192.00 -17.00 (-8.1%)
Apr 29, 2026	PerPlexity Travel Services	TipRanks - PerPlexity	Upgrades	Hold	$211.00 → $194.00 -17.00 (-8.1%)
Apr 29, 2026	Anthropic Travel Services	TipRanks - Anthropic	Reiterates	Hold	$199.00 → $186.00 -13.00 (-6.5%)
Apr 29, 2026	DeepSeek Travel Services	TipRanks - DeepSeek	Upgrades	Hold	$212.00 → $194.00 -18.00 (-8.5%)
Apr 29, 2026	Google Travel Services	TipRanks - Google	Upgrades	Hold	$210.00 → $194.00 -16.00 (-7.6%)
Apr 29, 2026	Lloyd Walmsley	Mizuho	Maintains	Buy	$230.00 → $220.00 -10.00 (-4.3%)
Apr 29, 2026	Brian Pitz	BMO Capital	Maintains	Buy	$248.00 → $240.00 -8.00 (-3.2%)
Apr 29, 2026	Gregory Miller	Truist	Maintains	Buy	-
Apr 29, 2026	Thomas Champion	Piper Sandler	Maintains	Hold	$200.00 → $195.00 -5.00 (-2.5%)
Apr 29, 2026	Doug Anmuth	JP Morgan	Maintains	Buy	$224.00 → $208.00 -16.00 (-7.1%)
Apr 28, 2026	Jake Fuller	BTIG	Maintains	Buy	$250.00
Apr 28, 2026	Naved Khan	B Riley	Initiates Coverage	Buy	$264.00
Apr 28, 2026	Deepak Mathivanan	Cantor Fitzgerald	Reiterates	Hold	$180.00 → $175.00 -5.00 (-2.8%)
Apr 27, 2026	Mark Mahaney	Evercore ISI Group	Maintains	Buy	$6250.00 → $250.00 -6000.00 (-96.0%)
Apr 27, 2026	Naved Khan	B Riley	Maintains	Strong Buy	$272.00 → $264.00 -8.00 (-2.9%)
Apr 27, 2026	Stephen Ju	UBS	Maintains	Strong Buy	$259.00 → $260.00 +1.00 (0.4%)
Apr 22, 2026	Daniel Kurnos	Benchmark Co.	Maintains	Buy	$5600.00 → $220.00 -5380.00 (-96.1%)
Apr 21, 2026	Benjamin Black	Deutsche Bank	Maintains	Strong Buy	$5713.00 → $210.00 -5503.00 (-96.3%)
Apr 16, 2026	Richard Clarke	Bernstein	Maintains	Hold	$188.00
Apr 14, 2026	Ken Gawrelski	Wells Fargo	Maintains	Hold	$214.77 → $214.00 -0.77 (-0.4%)
Apr 10, 2026	Naved Khan	B Riley	Maintains	Strong Buy	$3536.00 → $272.00 -3264.00 (-92.3%)
Apr 9, 2026	Lloyd Walmsley	Mizuho	Maintains	Buy	$169.72 → $240.00 +70.28 (41.4%)
Apr 8, 2026	Tom White	DA Davidson	Maintains	Strong Buy	$240.00 → $240.00 +0.00 (0.0%)
Apr 8, 2026	Ivan Feinseth	Tigress Financial	Maintains	Strong Buy	$244.00 → $260.00 +16.00 (6.6%)
Apr 7, 2026	Jake Fuller	BTIG	Reiterates	Strong Buy	$3250.00 → $250.00 -3000.00 (-92.3%)
Apr 7, 2026	Amanda Tan	DBS	Maintains	Hold	$195.00
Apr 6, 2026	Brian Nowak	Morgan Stanley	Maintains	Buy	$5500.00 → $220.00 -5280.00 (-96.0%)
Apr 6, 2026	Greg Miller	Truist	Maintains	Strong Buy	$3021.20 → $231.20 -2790.00 (-92.3%)
Apr 6, 2026	Richard Clarke	Bernstein	Maintains	Hold	$188.00 → $188.00 +0.00 (0.0%)
Apr 1, 2026	Ken Gawrelski	Wells Fargo	Maintains	Hold	$5456.00 → $5377.00 -79.00 (-1.4%)
Mar 27, 2026	Mark Mahaney	Evercore ISI Group	Reiterates	Buy	$249.38 → $249.38 +0.00 (0.0%)

Richard Clarke

Bernstein

HoldMaintains

$188.00

Jun 11

Ken Gawrelski

Wells Fargo

HoldReiterates

$215.00

Jun 1

Jake Fuller

BTIG

BuyMaintains

$250.00

May 29

Justin Post

BofA Securities

BuyMaintains

$168.29 → $235.00

May 20

Trevor Young

Barclays

BuyMaintains

$210.00

May 6

Unknown Analyst

Erste

HoldMaintains

May 5

Unknown Analyst

Jefferies

HoldMaintains

$180.00

Apr 30

John Staszak

Argus Research

BuyMaintains

$188.00 → $205.00

Apr 30

Ronald Josey

Citi

BuyMaintains

$250.00 → $225.00

Apr 30

xAi Travel Services

TipRanks - xAI

HoldReiterates

$202.00 → $186.00

Apr 29

Stephen Ju

UBS

Strong BuyMaintains

$260.00 → $249.00

Apr 29

Kevin Kopelman

TD Cowen

Strong BuyMaintains

$240.00 → $230.00

Apr 29

Brad Erickson

RBC Capital

BuyMaintains

$244.00 → $220.00

Apr 29

Ronald Josey

Citi

Strong BuyMaintains

$250.00 → $225.00

Apr 29

Jed Kelly

Oppenheimer

BuyMaintains

$240.00 → $215.00

Apr 29

Ken Gawrelski

Wells Fargo

HoldMaintains

$214.00 → $215.00

Apr 29

Mark Mahaney

Evercore ISI Group

BuyMaintains

$250.00 → $245.00

Apr 29

Deepak Mathivanan

Cantor Fitzgerald

HoldMaintains

$180.00 → $175.00

Apr 29

Ross Sandler

Barclays

BuyMaintains

$220.00 → $210.00

Apr 29

Tom White

DA Davidson

Strong BuyMaintains

$240.00 → $230.00

Apr 29

Michael Bellisario

Baird

BuyMaintains

$234.00 → $215.00

Apr 29

Jake Fuller

BTIG

Strong BuyReiterates

$250.00 → $250.00

Apr 29

OpenAI Travel Services

TipRanks - OpenAI

HoldReiterates

$209.00 → $192.00

Apr 29

PerPlexity Travel Services

TipRanks - PerPlexity

HoldUpgrades

$211.00 → $194.00

Apr 29

Anthropic Travel Services

TipRanks - Anthropic

HoldReiterates

$199.00 → $186.00

Apr 29

DeepSeek Travel Services

TipRanks - DeepSeek

HoldUpgrades

$212.00 → $194.00

Apr 29

Google Travel Services

TipRanks - Google

HoldUpgrades

$210.00 → $194.00

Apr 29

Lloyd Walmsley

Mizuho

BuyMaintains

$230.00 → $220.00

Apr 29

Brian Pitz

BMO Capital

BuyMaintains

$248.00 → $240.00

Apr 29

Gregory Miller

Truist

BuyMaintains

Apr 29

Thomas Champion

Piper Sandler

HoldMaintains

$200.00 → $195.00

Apr 29

Doug Anmuth

JP Morgan

BuyMaintains

$224.00 → $208.00

Apr 29

Jake Fuller

BTIG

BuyMaintains

$250.00

Apr 28

Naved Khan

B Riley

BuyInitiates Coverage

$264.00

Apr 28

Deepak Mathivanan

Cantor Fitzgerald

HoldReiterates

$180.00 → $175.00

Apr 28

Mark Mahaney

Evercore ISI Group

BuyMaintains

$6250.00 → $250.00

Apr 27

Naved Khan

B Riley

Strong BuyMaintains

$272.00 → $264.00

Apr 27

Stephen Ju

UBS

Strong BuyMaintains

$259.00 → $260.00

Apr 27

Daniel Kurnos

Benchmark Co.

BuyMaintains

$5600.00 → $220.00

Apr 22

Benjamin Black

Deutsche Bank

Strong BuyMaintains

$5713.00 → $210.00

Apr 21

Richard Clarke

Bernstein

HoldMaintains

$188.00

Apr 16

Ken Gawrelski

Wells Fargo

HoldMaintains

$214.77 → $214.00

Apr 14

Naved Khan

B Riley

Strong BuyMaintains

$3536.00 → $272.00

Apr 10

Lloyd Walmsley

Mizuho

BuyMaintains

$169.72 → $240.00

Apr 9

Tom White

DA Davidson

Strong BuyMaintains

$240.00 → $240.00

Apr 8

Ivan Feinseth

Tigress Financial

Strong BuyMaintains

$244.00 → $260.00

Apr 8

Jake Fuller

BTIG

Strong BuyReiterates

$3250.00 → $250.00

Apr 7

Amanda Tan

DBS

HoldMaintains

$195.00

Apr 7

Brian Nowak

Morgan Stanley

BuyMaintains

$5500.00 → $220.00

Apr 6

Greg Miller

Truist

Strong BuyMaintains

$3021.20 → $231.20

Apr 6

Richard Clarke

Bernstein

HoldMaintains

$188.00 → $188.00

Apr 6

Ken Gawrelski

Wells Fargo

HoldMaintains

$5456.00 → $5377.00

Apr 1

Mark Mahaney

Evercore ISI Group

BuyReiterates

$249.38 → $249.38

Mar 27

Booking Holdings Inc. (BKNG) Analyst Forecast

Analyst Consensus Rating

Consensus Rating

Average Price Target

Latest BKNG Analyst Ratings & Recommendations

Frequently Asked Questions