Baozun Inc.
BZUNNASDAQConsumer DiscretionaryInternet Retail
As of Oct 23, 2026 close
- Market cap
- $209.79M
- P/E (TTM)
- -
- Forward P/E
- -
- Dividend yield
- -
- 52-week range
- $2.07$3.92
- Volume (live)
- -
- Avg. volume (3M)
- 315.61K
Baozun (BZUN) Stock Price & Financial Analysis
Baozun Stock Price Chart
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Financial Metrics & Key Statistics
Fundamental metrics, valuation ratios, and profitability indicators
| Day's Range | $3.50 - $3.61 |
|---|---|
| 52-Week High | $3.92 |
| 52-Week Low | $2.07 |
| Open | $3.50 |
| Volume (last close) | 174.53K |
| Average Volume (3M) | 315.61K |
| Revenue (TTM) | 1.57B |
|---|---|
| Net Income (TTM) | -20.31M |
| Free Cash Flow (TTM) | 34.42M |
| EPS (TTM) | −$0.35 |
| Profit Margin | -1.30% |
| Operating Margin | 2.22% |
| Return on Equity (ROE) | -3.72% |
| Debt to Equity | 0.52 |
| Annual Dividend | $0.00 |
|---|---|
| Dividend Yield | 0.00% |
| Market Cap | 209.79M |
|---|---|
| Shares Outstanding | 58.93M |
| Price to Sales (P/S) | 0.13 |
| Price to Book (P/B) | 0.38 |
| EV/EBITDA | 11.18 |
| 50-Day MA | $3.02 |
|---|---|
| 200-Day MA | $2.76 |
| 1-Year Change | −0.28% |
Source: Market prices and company fundamentals. Data as of Oct 23, 2026. Data sources and methodology
Baozun at a Glance
As of the Oct 23, 2026 close, Baozun (BZUN) has a market capitalization of $209.79M. The stock trades at 0.1× sales. Over the trailing twelve months it lost $20.31M on revenue of $1.57B and generated $34.42M of free cash flow. Revenue grew 8.1% year over year.
As of its latest reported balance sheet, it holds $178.89M in cash and securities against $285.01M of debt, a net debt position of $106.12M.
Baozun does not currently pay a dividend.
The share price is down 0.3% over the past year. At $3.56 (the Oct 23, 2026 close) it sits within its 52-week range of $2.07 to $3.92, above its 200-day moving average of $2.76.
Frequently Asked Questions About Baozun
What is the current stock price for BZUN?
As of the Oct 23, 2026 close, BZUN stock trades at $3.56. The 52-week range is $2.07–$3.92, with a day range of $3.50–$3.60.
What is the P/E ratio for BZUN?
The P/E ratio (Price-to-Earnings) for BZUN is shown in the Key Statistics section. This valuation metric helps compare Baozun Inc. to industry peers.
Does BZUN pay dividends?
Baozun does not currently pay a regular dividend. It reported a net loss over the trailing twelve months, so it has no earnings to distribute. Check the Dividends tab for historical dividend information.
What do analysts recommend for BZUN?
Analyst ratings and recommendations for BZUN are displayed in the Analyst Consensus section, including buy/hold/sell distribution and 12-month price targets.
What is the market cap of BZUN?
As of the Oct 23, 2026 close, Baozun's market capitalization is $209.8M, classifying it as a micro-cap company. Baozun operates in the Consumer Discretionary sector within the Internet Retail industry.