Macy's, Inc.

MNYSEConsumer DiscretionaryDepartment Stores

$24.10- (-)1Y +29.67%

As of Oct 23, 2026 close

Market cap: $6.55B
P/E (TTM): 8.74
Forward P/E: 4.41
Dividend yield: 3.13%
52-week range: $16.69$26.59
Volume (live): -
Avg. volume (3M): 6.51M

Macy's, Inc. (M) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for Macy's, Inc. stock.

Analyst Consensus Rating

Investment consensus from 12 professional research analysts

Consensus Rating

Hold

Based on 12 unique analysts

(15 total ratings in last 90 days)

High Confidence2.0:1 Buy/Sell

Average Price Target

$22.88

−5.06% downside

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Strong Sell

Sell

Hold

Buy

Strong Buy

Latest M Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Oct 23, 2026	Zacks Equity Research	Zacks Equity Research	Initiates Coverage	Hold	-
Oct 12, 2026	Zacks Equity Research	Zacks Equity Research	Initiates Coverage	Hold	-
Oct 5, 2026	Alexandra Straton	Morgan Stanley	Reiterates	Buy	$30.00
Sep 30, 2026	Zacks Equity Research	Zacks Equity Research	Initiates Coverage	Hold	-
Sep 21, 2026	Jay Sole	UBS	Maintains	Sell	$10.00
Sep 16, 2026	Brooke Roach	Goldman Sachs	Maintains	Hold	$22.00
Sep 15, 2026	Oliver Chen	TD Cowen	Maintains	Hold	$25.00
Sep 11, 2026	Dana Telsey	Telsey Advisory	Maintains	Hold	$23.00
Sep 11, 2026	Simeon Siegel	Guggenheim	Maintains	Hold	-
Sep 11, 2026	Robert Drbul	BTIG	Maintains	Hold	-
Sep 11, 2026	Paul Lejuez	Citi	Maintains	Hold	$24.00
Sep 11, 2026	Shaun Pruitt	Zacks Equity Research	Initiates Coverage	Buy	-
Sep 11, 2026	Michael Binetti	Evercore ISI Group	Maintains	Hold	$22.00
Sep 10, 2026	Robert Drbul	BTIG	Maintains	Hold	-
Aug 18, 2026	Matthew Boss	JP Morgan	Maintains	Hold	$27.00

Zacks Equity Research

HoldInitiates Coverage

Oct 23

Zacks Equity Research

HoldInitiates Coverage

Oct 12

Alexandra Straton

Morgan Stanley

BuyReiterates

$30.00

Oct 5

Zacks Equity Research

HoldInitiates Coverage

Sep 30

Jay Sole

UBS

SellMaintains

$10.00

Sep 21

Brooke Roach

Goldman Sachs

HoldMaintains

$22.00

Sep 16

Oliver Chen

TD Cowen

HoldMaintains

$25.00

Sep 15

Dana Telsey

Telsey Advisory

HoldMaintains

$23.00

Sep 11

Simeon Siegel

Guggenheim

HoldMaintains

Sep 11

Robert Drbul

BTIG

HoldMaintains

Sep 11

Paul Lejuez

Citi

HoldMaintains

$24.00

Sep 11

Shaun Pruitt

Zacks Equity Research

BuyInitiates Coverage

Sep 11

Michael Binetti

Evercore ISI Group

HoldMaintains

$22.00

Sep 11

Robert Drbul

BTIG

HoldMaintains

Sep 10

Matthew Boss

JP Morgan

HoldMaintains

$27.00

Aug 18

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 23, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for M?

The analyst consensus rating for M is Hold, based on the latest ratings from 12 analysts over the last 90 days.

What is the average price target for M?

The average 12-month price target for M is $22.88, representing a downside of 5.1% from the Oct 23, 2026 close of $24.10.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.