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The Procter & Gamble Company

PGNYSEConsumer StaplesHousehold & Personal Products

$161.02Today:- (-)1Y +8.79%

As of Oct 23, 2026 close

Market cap
$390.07B
P/E (TTM)
24.31
Forward P/E
24.89
Dividend yield
2.59%
52-week range
$137.62$167.25
Volume (live)
-
Avg. volume (3M)
9.22M

The Procter & Gamble Company (PG) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for The Procter & Gamble Company stock.

Analyst Consensus Rating

Investment consensus from 23 professional research analysts

Consensus Rating

Buy
Based on 23 unique analysts
(39 total ratings in last 90 days)
Very High Confidence∞:1 Buy/Sell

Average Price Target

$167.72
+4.16% upside

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Strong Sell
Sell
Hold
Buy
Strong Buy

Latest PG Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Stephen Powers
Deutsche Bank
BuyReiterates
$162.00 → $176.00
Robert Moskow
TD Cowen
HoldMaintains
$150.00 → $166.00
Georgy Vashchenko
Freedom Capital
BuyUpgrades
$164.00 → $176.00
Peter Galbo
BofA Securities
BuyReiterates
$170.00 → $185.00
Andrea Faria Teixeira
JP Morgan
BuyReiterates
$162.00 → $180.00
Peter Grom
UBS
BuyMaintains
$172.00 → $190.00
Filippo Falorni
Citi
BuyReiterates
$180.00 → $187.00
Dara Mohsenian
Morgan Stanley
BuyReiterates
$166.00 → $185.00
Bonnie Herzog
Goldman Sachs
HoldMaintains
$150.00 → $161.00
Zacks Equity Research
Zacks Equity Research
HoldInitiates Coverage
-
Nik Modi
RBC Capital
BuyReiterates
$166.00 → $169.00
Lauren Lieberman
Barclays
HoldMaintains
$152.00
Peter Grom
UBS
BuyReiterates
$172.00
Filippo Falorni
Citi
BuyMaintains
$170.00 → $180.00
Zacks Equity Research
Zacks Equity Research
HoldInitiates Coverage
-
Peter Galbo
BofA Securities
BuyMaintains
$160.00 → $170.00
Nik Modi
RBC Capital
BuyMaintains
$167.00 → $166.00
Robert Ottenstein
Evercore ISI Group
BuyUpgrades
$161.00 → $166.00
Christopher Carey
Wells Fargo
BuyMaintains
$164.00
Michael Lavery
Piper Sandler
HoldMaintains
$145.00
Robert Moskow
TD Cowen
HoldReiterates
$150.00
Zacks Equity Research
Zacks Equity Research
BuyInitiates Coverage
-
Cristian Rios
Bernstein
HoldMaintains
$149.00
Cristian Rios
Bernstein
HoldMaintains
$149.00
Kaumil Gajrawala
Jefferies
BuyMaintains
$179.00 → $177.00
Rajani Lohia
Zacks Equity Research
HoldInitiates Coverage
-
Lauren Lieberman
Barclays
HoldMaintains
$152.00
Shaun Pruitt
Zacks Equity Research
BuyInitiates Coverage
-
Robert Ottenstein
Evercore ISI Group
HoldMaintains
$161.00
Nik Modi
RBC Capital
BuyMaintains
$167.00
Unknown Analyst
Berenberg Bank
HoldMaintains
$146.00 → $143.00
Taylor Conrad
Argus Research
HoldUpgrades
$175.00 → $148.00
Stephen Powers
Deutsche Bank
BuyMaintains
$163.00 → $162.00
Filippo Falorni
Citi
BuyMaintains
$181.00 → $170.00
Christopher Carey
Wells Fargo
BuyMaintains
$164.00
Dara Mohsenian
Morgan Stanley
BuyMaintains
$166.00
Jon Andersen
William Blair
HoldMaintains
-
Bonnie Herzog
Goldman Sachs
HoldMaintains
$152.00 → $150.00
Todd Shriber
TopStockAnalysts
BuyInitiates Coverage
-

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 23, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for PG?

The analyst consensus rating for PG is Buy, based on the latest ratings from 23 analysts over the last 90 days.

What is the average price target for PG?

The average 12-month price target for PG is $167.72, representing an upside of 4.2% from the Oct 23, 2026 close of $161.02.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.