PROG Holdings, Inc.

PRGNYSEIndustrialsRental & Leasing Services

$29.48- (-)1Y +2.22%

As of Oct 26, 2026 close

Market cap: $1.20B
P/E (TTM): 8.19
Forward P/E: 12.92
Dividend yield: 1.73%
52-week range: $25.80$47.73
Volume (live): -
Avg. volume (3M): 647.87K

PROG Holdings, Inc. (PRG) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for PROG Holdings, Inc. stock.

Analyst Consensus Rating

Investment consensus from 6 professional research analysts

Consensus Rating

Buy

Based on 6 unique analysts

Medium Confidence∞:1 Buy/Sell

Average Price Target

$51.80

+74.94% upside

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Strong Sell

Sell

Hold

Buy

Strong Buy

Latest PRG Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Oct 8, 2026	Casey Coates	Loop Capital	Upgrades	Buy	$45.00
Oct 7, 2026	John Hecht	Jefferies	Maintains	Buy	$60.00 → $50.00 −10.00 (−16.7%)
Sep 10, 2026	Zacks Equity Research	Zacks Equity Research	Initiates Coverage	Buy	-
Jul 30, 2026	Bradley Thomas	KeyBanc	Maintains	Buy	$50.00
Jul 30, 2026	Hoang Nguyen	TD Cowen	Maintains	Buy	$50.00
Jul 30, 2026	Hal Goetsch	B Riley	Maintains	Buy	$59.00 → $64.00 +5.00 (+8.5%)

Casey Coates

Loop Capital

BuyUpgrades

$45.00

Oct 8

John Hecht

Jefferies

BuyMaintains

$60.00 → $50.00

Oct 7

Zacks Equity Research

BuyInitiates Coverage

Sep 10

Bradley Thomas

KeyBanc

BuyMaintains

$50.00

Jul 30

Hoang Nguyen

TD Cowen

BuyMaintains

$50.00

Jul 30

Hal Goetsch

B Riley

BuyMaintains

$59.00 → $64.00

Jul 30

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 8, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for PRG?

The analyst consensus rating for PRG is Buy, based on the latest ratings from 6 analysts over the last 90 days.

What is the average price target for PRG?

The average 12-month price target for PRG is $51.80, representing an upside of 74.9% from the Oct 27, 2026 close of $29.61.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.