What is the analyst consensus rating for ROKU?

The analyst consensus rating for ROKU is "Hold" based on 26 analyst recommendations.

What is the average price target for ROKU?

The average 12-month price target for ROKU is $159.64, representing an upside of 12.7% from the current price of $141.67.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.

Roku, Inc. (ROKU) Forecast: Analyst Ratings & Targets

Latest ROKU Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Jul 10, 2026	Rick Munarriz	The Motley Fool	Initiates Coverage	Sell	-
Jul 10, 2026	Unknown Analyst	Rothschild & Co Redburn	Reiterates	Buy	$165.00
Jun 24, 2026	Laura Martin	Needham	Maintains	Buy	$170.00
Jun 23, 2026	Cory Carpenter	JP Morgan	Downgrades	Hold	$160.00
Jun 16, 2026	Rob Sanderson	Loop Capital	Downgrades	Hold	$145.00 → $155.00 +10.00 (6.9%)
Jun 16, 2026	Alicia Reese	Wedbush	Downgrades	Hold	$155.00
Jun 16, 2026	Ralph Schackart	William Blair	Upgrades	Hold	$143.00 → $160.00 +17.00 (11.9%)
Jun 16, 2026	Thomas Champion	Piper Sandler	Downgrades	Hold	$148.00 → $160.00 +12.00 (8.1%)
Jun 16, 2026	David Joyce	Seaport Global	Maintains	Buy	$138.00 → $155.00 +17.00 (12.3%)
Jun 16, 2026	Shyam Patil	Susquehanna	Downgrades	Hold	$160.00
Jun 16, 2026	James Heaney CFA	Jefferies	Upgrades	Hold	$160.00
Jun 16, 2026	David Karnovsky	JP Morgan	Downgrades	Hold	$150.00 → $160.00 +10.00 (6.7%)
Jun 16, 2026	Peter Supino	Wolfe Research	Downgrades	Hold	-
Jun 16, 2026	Barton Crockett	Rosenblatt	Maintains	Buy	$150.00 → $160.00 +10.00 (6.7%)
Jun 15, 2026	Jeffrey Wlodarczak	Pivotal Research	Reiterates	Buy	$160.00
Jun 15, 2026	Matthew Condon	Citizens JMP	Maintains	Buy	$170.00 → $175.00 +5.00 (2.9%)
Jun 15, 2026	Rob Sanderson	Loop Capital	Upgrades	Hold	$145.00 → $155.00 +10.00 (6.9%)
Jun 15, 2026	Justin Patterson	KeyBanc	Upgrades	Hold	-
Jun 15, 2026	Brent Navon CFA	BofA Securities	Reiterates	Buy	$150.00 → $175.00 +25.00 (16.7%)
Jun 15, 2026	Steven Cahall	Wells Fargo	Maintains	Buy	$167.00
Jun 15, 2026	Vikram Kesavabhotla	Baird	Upgrades	Hold	$160.00
Jun 15, 2026	Jason Helfstein	Oppenheimer	Upgrades	Hold	-
Jun 15, 2026	Laura Martin	Needham	Initiates Coverage	Buy	$140.00 → $170.00 +30.00 (21.4%)
Jun 15, 2026	Robert Coolbrith	Evercore ISI Group	Upgrades	Hold	$185.00 → $160.00 -25.00 (-13.5%)
Jun 9, 2026	Michael Morris	Guggenheim	Maintains	Buy	$140.00 → $145.00 +5.00 (3.6%)
Jun 4, 2026	Sean Diffley	Morgan Stanley	Reiterates	Buy	$150.00 → $170.00 +20.00 (13.3%)
May 4, 2026	Jason Bazinet	Citi	Initiates Coverage	Hold	$100.00 → $120.00 +20.00 (20.0%)
May 1, 2026	Daniel Kurnos	Benchmark Co.	Initiates Coverage	Buy	$130.00 → $160.00 +30.00 (23.1%)
May 1, 2026	Steven Cahall	Wells Fargo	Maintains	Buy	$137.00 → $167.00 +30.00 (21.9%)

Rick Munarriz

The Motley Fool

SellInitiates Coverage

Jul 10

Unknown Analyst

Rothschild & Co Redburn

BuyReiterates

$165.00

Jul 10

Laura Martin

Needham

BuyMaintains

$170.00

Jun 24

Cory Carpenter

JP Morgan

HoldDowngrades

$160.00

Jun 23

Rob Sanderson

Loop Capital

HoldDowngrades

$145.00 → $155.00

Jun 16

Alicia Reese

Wedbush

HoldDowngrades

$155.00

Jun 16

Ralph Schackart

William Blair

HoldUpgrades

$143.00 → $160.00

Jun 16

Thomas Champion

Piper Sandler

HoldDowngrades

$148.00 → $160.00

Jun 16

David Joyce

Seaport Global

BuyMaintains

$138.00 → $155.00

Jun 16

Shyam Patil

Susquehanna

HoldDowngrades

$160.00

Jun 16

James Heaney CFA

Jefferies

HoldUpgrades

$160.00

Jun 16

David Karnovsky

JP Morgan

HoldDowngrades

$150.00 → $160.00

Jun 16

Peter Supino

Wolfe Research

HoldDowngrades

Jun 16

Barton Crockett

Rosenblatt

BuyMaintains

$150.00 → $160.00

Jun 16

Jeffrey Wlodarczak

Pivotal Research

BuyReiterates

$160.00

Jun 15

Matthew Condon

Citizens JMP

BuyMaintains

$170.00 → $175.00

Jun 15

Rob Sanderson

Loop Capital

HoldUpgrades

$145.00 → $155.00

Jun 15

Justin Patterson

KeyBanc

HoldUpgrades

Jun 15

Brent Navon CFA

BofA Securities

BuyReiterates

$150.00 → $175.00

Jun 15

Steven Cahall

Wells Fargo

BuyMaintains

$167.00

Jun 15

Vikram Kesavabhotla

Baird

HoldUpgrades

$160.00

Jun 15

Jason Helfstein

Oppenheimer

HoldUpgrades

Jun 15

Laura Martin

Needham

BuyInitiates Coverage

$140.00 → $170.00

Jun 15

Robert Coolbrith

Evercore ISI Group

HoldUpgrades

$185.00 → $160.00

Jun 15

Michael Morris

Guggenheim

BuyMaintains

$140.00 → $145.00

Jun 9

Sean Diffley

Morgan Stanley

BuyReiterates

$150.00 → $170.00

Jun 4

Jason Bazinet

Citi

HoldInitiates Coverage

$100.00 → $120.00

May 4

Daniel Kurnos

Benchmark Co.

BuyInitiates Coverage

$130.00 → $160.00

May 1

Steven Cahall

Wells Fargo

BuyMaintains

$137.00 → $167.00

May 1

Roku, Inc. (ROKU) Analyst Forecast

Analyst Consensus Rating

Consensus Rating

Average Price Target

Latest ROKU Analyst Ratings & Recommendations

Frequently Asked Questions