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Roku, Inc.

ROKUNASDAQCommunication ServicesEntertainment

$157.23Today:- (-)1Y +62.86%

As of Oct 26, 2026 close

Market cap
$23.88B
P/E (TTM)
67.24
Forward P/E
-
Dividend yield
-
52-week range
$78.53$159.89
Volume (live)
-
Avg. volume (3M)
1.94M

Roku, Inc. (ROKU) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for Roku, Inc. stock.

Analyst Consensus Rating

Investment consensus from 12 professional research analysts

Consensus Rating

Hold
Based on 12 unique analysts
(14 total ratings in last 90 days)
High Confidence∞:1 Buy/Sell

Average Price Target

$163.67
+4.10% upside

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Strong Sell
Sell
Hold
Buy
Strong Buy

Latest ROKU Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Nalak Das
Zacks Equity Research
BuyInitiates Coverage
-
Zacks Equity Research
Zacks Equity Research
BuyInitiates Coverage
-
Alicia Reese
Wedbush
HoldMaintains
$155.00
Zacks Equity Research
Zacks Equity Research
BuyInitiates Coverage
-
Derek Lewis
Zacks Equity Research
BuyInitiates Coverage
-
Bryan Smilek
JP Morgan
HoldInitiates
$160.00
Steven Cahall
Wells Fargo
HoldDowngrades
$167.00 → $165.00
Zacks Equity Research
Zacks Equity Research
BuyInitiates Coverage
-
Michael Morris
Guggenheim
HoldDowngrades
$145.00 → $160.00
Ralph Schackart
William Blair
HoldMaintains
-
David Joyce
Seaport Global
HoldDowngrades
-
John Hodulik
UBS
HoldReiterates
$126.00 → $172.00
Laura Martin
Needham
BuyMaintains
$170.00
Vasundhara Sawalka
Zacks Equity Research
HoldInitiates Coverage
-

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 16, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for ROKU?

The analyst consensus rating for ROKU is Hold, based on the latest ratings from 12 analysts over the last 90 days.

What is the average price target for ROKU?

The average 12-month price target for ROKU is $163.67, representing an upside of 4.1% from the Oct 26, 2026 close of $157.23.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.