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Rollins, Inc.

ROLNYSEConsumer DiscretionaryPersonal Services

$34.82Today:- (-)1Y −37.82%

As of Oct 23, 2026 close

Market cap
$16.76B
P/E (TTM)
31.52
Forward P/E
29.49
Dividend yield
2.07%
52-week range
$29.29$66.14
Volume (live)
-
Avg. volume (3M)
8.42M

Rollins, Inc. (ROL) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for Rollins, Inc. stock.

Analyst Consensus Rating

Investment consensus from 16 professional research analysts

Consensus Rating

Hold
Based on 16 unique analysts
(31 total ratings in last 90 days)
High Confidence1.7:1 Buy/Sell

Average Price Target

$35.75
+2.67% upside

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Strong Sell
Sell
Hold
Buy
Strong Buy

Latest ROL Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Brian McNamara
Canaccord Genuity
HoldMaintains
$36.00 → $33.00
Manav Patnaik
Barclays
BuyMaintains
$45.00
Jason Haas CFA
Wells Fargo
SellMaintains
$27.00 → $26.00
Ashish Sabadra
RBC Capital
HoldMaintains
$40.00
Greg Parrish
Morgan Stanley
BuyReiterates
$43.00
George Tong
Goldman Sachs
BuyMaintains
$49.00 → $42.00
Ashish Sabadra
RBC Capital
HoldMaintains
$40.00
Joshua Chan
UBS
HoldReiterates
$36.00 → $37.00
Zacks Equity Research
Zacks Equity Research
SellInitiates Coverage
-
Connor Cerniglia
Bernstein
HoldReiterates
$42.00 → $35.00
Ashish Sabadra
RBC Capital
HoldMaintains
$40.00
Marc VanT Sant
Citi
HoldMaintains
$46.00 → $32.00
Joshua Chan
UBS
HoldReiterates
$43.00 → $36.00
Manav Patnaik
Barclays
BuyMaintains
$45.00
Tomohiko Sano
JP Morgan
HoldReiterates
$40.00 → $35.00
Greg Parrish
Morgan Stanley
BuyReiterates
$45.00 → $43.00
Curtis Nagle
BofA Securities
SellMaintains
$28.00
Curtis Nagle
BofA Securities
SellReiterates
$35.00 → $28.00
Jason Haas CFA
Wells Fargo
SellReiterates
$32.00 → $27.00
Greg Parrish
Morgan Stanley
BuyReiterates
$45.00
Tim Mulrooney
William Blair
BuyMaintains
-
Tomohiko Sano
JP Morgan
HoldMaintains
$45.00 → $40.00
Tomohiko Sano
JP Morgan
HoldMaintains
$45.00 → $40.00
Peter Keith
Piper Sandler
HoldUpgrades
$46.00 → $33.00
Peter Keith
Piper Sandler
HoldDowngrades
$46.00 → $33.00
Joshua Chan
UBS
HoldMaintains
$43.00
Manav Patnaik
Barclays
BuyMaintains
$45.00
Zacks Equity Research
Zacks Equity Research
SellInitiates Coverage
-
John Eade
Argus Research
HoldUpgrades
-
Shuvra Shankar Dey
Zacks Equity Research
BuyInitiates Coverage
-
Brian McNamara
Canaccord Genuity
HoldMaintains
$45.00

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 23, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for ROL?

The analyst consensus rating for ROL is Hold, based on the latest ratings from 16 analysts over the last 90 days.

What is the average price target for ROL?

The average 12-month price target for ROL is $35.75, representing an upside of 2.7% from the Oct 23, 2026 close of $34.82.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.