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SO
(NYSE)
The Southern Company
$96.60-- (--)
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The Southern Company (SO) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for The Southern Company stock.

Analyst Consensus Rating

Investment consensus from 13 professional research analysts

Consensus Rating

Hold
Based on 13 unique analysts
(14 total ratings in last 90 days)
High Confidence4.0:1 Buy/Sell

Average Price Target

$101.45
↑ 5.02% Upside

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Strong Sell
Sell
Hold
Buy
Strong Buy

Latest SO Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

David Arcaro
Morgan Stanley
SellMaintains
$87.00 → $89.00
Nicholas Campanella
Barclays
HoldMaintains
$99.00 → $98.00
Richard Sunderland
Truist
HoldMaintains
$103.00 → $100.00
David Arcaro
Morgan Stanley
SellMaintains
$92.00 → $87.00
Marie Ferguson
Argus Research
BuyMaintains
$101.00
Carly Davenport
Goldman Sachs
HoldMaintains
$99.00 → $101.00
Anthropic Regulated Electric
TipRanks - Anthropic
HoldReiterates
$99.00 → $102.00
DeepSeek Regulated Electric
TipRanks - DeepSeek
BuyReiterates
$104.00 → $109.00
OpenAI Regulated Electric
TipRanks - OpenAI
HoldReiterates
$99.00 → $104.00
Anthony Crowdell
Mizuho
BuyMaintains
$104.00 → $105.00
Alex Kania
BTIG
HoldMaintains
-
Sophie Karp
KeyBanc
HoldMaintains
-
James Weston
Raymond James
BuyMaintains
$103.00 → $104.00
Stephen D'Ambrisi
RBC Capital
HoldMaintains
$103.00

Frequently Asked Questions

What is the analyst consensus rating for SO?

The analyst consensus rating for SO is "Hold" based on 13 analyst recommendations.

What is the average price target for SO?

The average 12-month price target for SO is $101.45, representing an upside of 5.0% from the current price of $96.60.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.