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The Southern Company

SONYSEUtilitiesUtilities - Regulated Electric

$92.89Today:- (-)1Y −2.42%

As of Oct 23, 2026 close

Market cap
$105.99B
P/E (TTM)
22.76
Forward P/E
20.79
Dividend yield
3.20%
52-week range
$81.69$99.58
Volume (live)
-
Avg. volume (3M)
6.33M

The Southern Company (SO) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for The Southern Company stock.

Analyst Consensus Rating

Investment consensus from 15 professional research analysts

Consensus Rating

Hold
Based on 15 unique analysts
(24 total ratings in last 90 days)
High Confidence2.5:1 Buy/Sell

Average Price Target

$94.73
+1.98% upside

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Strong Sell
Sell
Hold
Buy
Strong Buy

Latest SO Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Meike Becker
HSBC
BuyInitiates
$99.50
James Thalacker
BMO Capital
BuyMaintains
$104.00 → $98.00
David Arcaro
Morgan Stanley
SellReiterates
$85.00 → $84.00
Julien Dumoulin Smith
Jefferies
HoldMaintains
$96.00 → $95.00
Nicholas Campanella
Barclays
HoldMaintains
$101.00 → $92.00
Richard Sunderland
Truist
HoldMaintains
$97.00 → $93.00
Carly Davenport
Goldman Sachs
HoldMaintains
$103.00 → $101.00
Sophie Karp
KeyBanc
SellMaintains
$79.00 → $74.00
Ross Fowler
BofA Securities
HoldReiterates
$100.00 → $92.00
Jeremy Tonet
JP Morgan
HoldReiterates
$101.00 → $94.00
Zacks Equity Research
Zacks Equity Research
HoldInitiates Coverage
-
Ryan Levine
Citi
BuyMaintains
$114.00 → $104.00
David Arcaro
Morgan Stanley
SellReiterates
$89.00 → $85.00
Zacks Equity Research
Zacks Equity Research
HoldInitiates Coverage
-
James Thalacker
BMO Capital
BuyReiterates
$104.00
Carly Davenport
Goldman Sachs
HoldMaintains
$101.00 → $103.00
Jeremy Tonet
JP Morgan
HoldMaintains
$104.00 → $101.00
Jeremy Tonet
JP Morgan
HoldMaintains
$104.00 → $101.00
Richard Sunderland
Truist
HoldMaintains
$100.00 → $97.00
Richard Sunderland
Truist
HoldMaintains
$100.00 → $97.00
Anthony Crowdell
Mizuho
BuyMaintains
$106.00
Ross Fowler
BofA Securities
HoldMaintains
$100.00
Marie Ferguson
Argus Research
BuyMaintains
-
Shahriar Pourreza
Wells Fargo
HoldMaintains
$99.00

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 22, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for SO?

The analyst consensus rating for SO is Hold, based on the latest ratings from 15 analysts over the last 90 days.

What is the average price target for SO?

The average 12-month price target for SO is $94.73, representing an upside of 2.0% from the Oct 23, 2026 close of $92.89.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.