Upbound Group, Inc.

UPBDNASDAQTechnologySoftware - Application

$16.45- (-)1Y −24.02%

As of Oct 15, 2026 close

Market cap: $965.75M
P/E (TTM): 10.69
Forward P/E: 12.09
Dividend yield: 9.48%
52-week range: $14.98$23.98
Volume (live): -
Avg. volume (3M): 1.01M

Upbound Group, Inc. (UPBD) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for Upbound Group, Inc. stock.

Analyst Consensus Rating

Investment consensus from 5 professional research analysts

Consensus Rating

Buy

Based on 5 unique analysts

Medium Confidence∞:1 Buy/Sell

Average Price Target

$27.50

+67.17% upside

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Strong Sell

Sell

Hold

Buy

Strong Buy

Latest UPBD Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Jul 31, 2026	Vincent Caintic	BTIG	Downgrades	Hold	-
Jul 31, 2026	Bradley Thomas	KeyBanc	Maintains	Buy	-
Jul 31, 2026	Unknown Analyst	Raymond James	Reiterates	Buy	$27.00
Jul 30, 2026	Hoang Nguyen	TD Cowen	Maintains	Buy	$29.00 → $28.00 −1.00 (−3.5%)
Jul 30, 2026	Zacks Equity Research	Zacks Equity Research	Initiates Coverage	Hold	-

Vincent Caintic

BTIG

HoldDowngrades

Jul 31

Bradley Thomas

KeyBanc

BuyMaintains

Jul 31

Unknown Analyst

Raymond James

BuyReiterates

$27.00

Jul 31

Hoang Nguyen

TD Cowen

BuyMaintains

$29.00 → $28.00

Jul 30

Zacks Equity Research

HoldInitiates Coverage

Jul 30

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Jul 31, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for UPBD?

The analyst consensus rating for UPBD is Buy, based on the latest ratings from 5 analysts over the last 90 days.

What is the average price target for UPBD?

The average 12-month price target for UPBD is $27.50, representing an upside of 67.2% from the Oct 15, 2026 close of $16.45.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.