Vipshop Holdings Limited

VIPSNYSEConsumer DiscretionaryInternet Retail

$12.54- (-)1Y −30.56%

As of Oct 23, 2026 close

Market cap: $6.12B
P/E (TTM): 3.96
Forward P/E: 2.76
Dividend yield: 4.86%
52-week range: $12.02$20.49
Volume (live): -
Avg. volume (3M): 2.44M

Vipshop Holdings Limited (VIPS) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for Vipshop Holdings Limited stock.

Analyst Consensus Rating

Investment consensus from 10 professional research analysts

Consensus Rating

Hold

Based on 10 unique analysts

High Confidence∞:1 Buy/Sell

Average Price Target

$15.97

+27.35% upside

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Strong Sell

Sell

Hold

Buy

Strong Buy

Latest VIPS Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Oct 13, 2026	Alex Yao	JP Morgan	Maintains	Buy	$16.00
Sep 29, 2026	Alicia Yap	Citi	Maintains	Hold	$15.30 → $13.00 −2.30 (−15.0%)
Sep 10, 2026	Andre Chang	JP Morgan	Maintains	Buy	$21.00 → $17.00 −4.00 (−19.1%)
Aug 28, 2026	Zacks Equity Research	Zacks Equity Research	Initiates Coverage	Hold	-
Aug 27, 2026	Jialong Shi	Nomura	Downgrades	Hold	$20.00 → $14.00 −6.00 (−30.0%)
Aug 27, 2026	Jiong Shao	Barclays	Maintains	Buy	$19.00
Aug 27, 2026	Anirudha Bhagat	Zacks Equity Research	Initiates Coverage	Hold	-
Aug 26, 2026	Joanna Du	BofA Securities	Reiterates	Buy	$19.60 → $17.50 −2.10 (−10.7%)
Aug 26, 2026	Unknown Analyst	Citi	Maintains	Hold	$13.00 → $15.30 +2.30 (+17.7%)
Aug 26, 2026	Eddy Wang	Morgan Stanley	Maintains	Hold	$18.00 → $16.00 −2.00 (−11.1%)

Alex Yao

JP Morgan

BuyMaintains

$16.00

Oct 13

Alicia Yap

Citi

HoldMaintains

$15.30 → $13.00

Sep 29

Andre Chang

JP Morgan

BuyMaintains

$21.00 → $17.00

Sep 10

Zacks Equity Research

HoldInitiates Coverage

Aug 28

Jialong Shi

Nomura

HoldDowngrades

$20.00 → $14.00

Aug 27

Jiong Shao

Barclays

BuyMaintains

$19.00

Aug 27

Anirudha Bhagat

Zacks Equity Research

HoldInitiates Coverage

Aug 27

Joanna Du

BofA Securities

BuyReiterates

$19.60 → $17.50

Aug 26

Unknown Analyst

Citi

HoldMaintains

$13.00 → $15.30

Aug 26

Eddy Wang

Morgan Stanley

HoldMaintains

$18.00 → $16.00

Aug 26

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 13, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for VIPS?

The analyst consensus rating for VIPS is Hold, based on the latest ratings from 10 analysts over the last 90 days.

What is the average price target for VIPS?

The average 12-month price target for VIPS is $15.97, representing an upside of 27.4% from the Oct 23, 2026 close of $12.54.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.