Latest VRA Analyst Ratings & Recommendations
Recent analyst recommendations with rating changes and price target updates (last 90 days)
| Date | Analyst | Firm | Action | Rating | Price Target |
|---|---|---|---|---|---|
| Zacks Equity Research | Zacks Equity Research | Initiates Coverage | Buy | - |

Vera Bradley, Inc.
As of Oct 15, 2026 close
Analyst consensus ratings, 12-month price targets, and expert recommendations for Vera Bradley, Inc. stock.
Investment consensus from 1 professional research analysts
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Recent analyst recommendations with rating changes and price target updates (last 90 days)
| Date | Analyst | Firm | Action | Rating | Price Target |
|---|---|---|---|---|---|
| Zacks Equity Research | Zacks Equity Research | Initiates Coverage | Buy | - |
Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 5, 2026. Data sources and methodology
The analyst consensus rating for VRA is Buy, based on the latest ratings from 1 analyst over the last 90 days.
Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.
A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.