Skip to main content
W logo

Wayfair Inc.

WNYSEConsumer DiscretionaryInternet Retail

$112.49Today:- (-)1Y +36.54%

As of Oct 23, 2026 close

Market cap
$14.85B
P/E (TTM)
-
Forward P/E
-
Dividend yield
-
52-week range
$55.60$119.98
Volume (live)
-
Avg. volume (3M)
2.23M

Wayfair Inc. (W) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for Wayfair Inc. stock.

Analyst Consensus Rating

Investment consensus from 28 professional research analysts

Consensus Rating

Buy
Based on 28 unique analysts
(34 total ratings in last 90 days)
Very High Confidence∞:1 Buy/Sell

Average Price Target

$126.33
+12.30% upside

Loading chart...

Strong Sell
Sell
Hold
Buy
Strong Buy

Latest W Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Michael Lasser
UBS
BuyReiterates
$156.00
Steven Shemesh
RBC Capital
HoldReiterates
$92.00 → $96.00
Bradley Thomas
KeyBanc
HoldMaintains
-
Peter Keith
Piper Sandler
BuyReiterates
$133.00 → $135.00
Zachary Fadem
Wells Fargo
BuyReiterates
$130.00
Nikhil Devnani
Bernstein
BuyMaintains
$125.00
Colin Sebastian
Baird
HoldMaintains
$116.00 → $117.00
Peter Keith
Piper Sandler
BuyMaintains
$115.00 → $133.00
David Bellinger
Mizuho
BuyMaintains
$90.00 → $110.00
Nikhil Devnani
Bernstein
BuyMaintains
$125.00
Youssef Squali
Truist
BuyMaintains
-
Zacks Equity Research
Zacks Equity Research
BuyInitiates Coverage
-
Unknown Analyst
Rosenblatt
BuyInitiates
$125.00
Ronald Josey
Citi
BuyMaintains
$95.00 → $133.00
Ronald Josey
Citi
BuyMaintains
$95.00 → $133.00
Unknown Analyst
Oppenheimer
BuyReiterates
$144.00
Maria Ripps
Canaccord Genuity
BuyMaintains
$115.00 → $140.00
Ygal Arounian
Wedbush
HoldMaintains
$85.00 → $125.00
Kunal Madhukar
Deutsche Bank
HoldInitiates Coverage
$75.00 → $120.00
John Blackledge
TD Cowen
HoldInitiates Coverage
$75.00 → $110.00
Eric Sheridan
Goldman Sachs
HoldMaintains
$79.00 → $112.00
Seth Sigman
Barclays
BuyMaintains
$123.00
Brian Pitz
BMO Capital
HoldMaintains
$105.00 → $115.00
Christopher Horvers
JP Morgan
BuyMaintains
$108.00 → $125.00
Michael Lasser
UBS
BuyMaintains
$118.00 → $156.00
Zachary Fadem
Wells Fargo
BuyInitiates Coverage
$100.00 → $130.00
Bernie McTernan
Needham
BuyReiterates
$83.00 → $133.00
Oliver Wintermantel
Evercore ISI Group
BuyMaintains
$100.00 → $130.00
Simeon Gutman
Morgan Stanley
BuyInitiates Coverage
$110.00 → $145.00
Steven Forbes
Guggenheim
BuyReiterates
$100.00 → $135.00
Phillip Blee
William Blair
BuyMaintains
-
Jonathan Matuszewski
Jefferies
HoldInitiates Coverage
$87.00 → $108.00
Mike McGovern
BofA Securities
BuyReiterates
$105.00 → $140.00
Steven Shemesh
RBC Capital
HoldMaintains
$78.00 → $92.00

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 22, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for W?

The analyst consensus rating for W is Buy, based on the latest ratings from 28 analysts over the last 90 days.

What is the average price target for W?

The average 12-month price target for W is $126.33, representing an upside of 12.3% from the Oct 23, 2026 close of $112.49.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.