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Zebra Technologies Corporation

ZBRANASDAQTechnologyCommunication Equipment

$386.45Today:- (-)1Y +22.39%

As of Oct 23, 2026 close

Market cap
$18.60B
P/E (TTM)
32.46
Forward P/E
29.78
Dividend yield
-
52-week range
$199.05$390.80
Volume (live)
-
Avg. volume (3M)
509.39K

Zebra Technologies Corporation (ZBRA) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for Zebra Technologies Corporation stock.

Analyst Consensus Rating

Investment consensus from 13 professional research analysts

Consensus Rating

Buy
Based on 13 unique analysts
(14 total ratings in last 90 days)
High Confidence∞:1 Buy/Sell

Average Price Target

$417.40
+8.01% upside

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Strong Sell
Sell
Hold
Buy
Strong Buy

Latest ZBRA Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Guy Hardwick
Barclays
BuyMaintains
$410.00 → $416.00
Piyush Avasthy
Citi
BuyMaintains
$396.00 → $400.00
Jamie Cook
Truist
HoldMaintains
$355.00 → $378.00
Joseph C Giordano
TD Cowen
BuyMaintains
$450.00
James Ricchiuti
Needham
BuyReiterates
$410.00 → $435.00
Madhurima Das
Zacks Equity Research
BuyInitiates Coverage
-
Unknown Analyst
Stephens
BuyReiterates
$450.00
Zacks Equity Research
Zacks Equity Research
BuyInitiates Coverage
-
Meta Marshall
Morgan Stanley
HoldMaintains
$360.00
Unknown Analyst
UBS
BuyReiterates
$435.00
Shaun Pruitt
Zacks Equity Research
HoldInitiates Coverage
-
Kenneth Newman
KeyBanc
BuyReiterates
$305.00 → $430.00
Piyush Avasthy
Citi
HoldMaintains
$306.00 → $396.00
Quinn Fredrickson
Baird
BuyMaintains
$310.00 → $420.00

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 12, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for ZBRA?

The analyst consensus rating for ZBRA is Buy, based on the latest ratings from 13 analysts over the last 90 days.

What is the average price target for ZBRA?

The average 12-month price target for ZBRA is $417.40, representing an upside of 8.0% from the Oct 23, 2026 close of $386.45.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.