What is the analyst consensus rating for AAPL?

The analyst consensus rating for AAPL is "Buy" based on 28 analyst recommendations.

What is the average price target for AAPL?

The average 12-month price target for AAPL is $297.87, representing a downside of 1.2% from the current price of $301.54.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.

Apple Inc. (AAPL) Forecast: Analyst Ratings & Targets

Latest AAPL Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Apr 28, 2026	Chris Ciaccia	TheStreet.com	Initiates Coverage	Buy	-
Apr 28, 2026	David Vogt	UBS	Maintains	Hold	$280.00 → $287.00 +7.00 (2.5%)
Apr 24, 2026	Benjamin Rains	Zacks Equity Research	Initiates Coverage	Buy	-
Apr 21, 2026	Tom Forte	Maxim	Reiterates	Buy	$300.00
Apr 21, 2026	Dan Ives	Wedbush	Reiterates	Buy	$350.00 → $350.00 +0.00 (0.0%)
Apr 21, 2026	Nicolas Cote Colisson	HSBC	Maintains	Hold	$250.00
Apr 21, 2026	Barton Crockett	Rosenblatt	Maintains	Hold	$268.00 → $268.00 +0.00 (0.0%)
Apr 20, 2026	Mike Ng	Goldman Sachs	Maintains	Buy	$330.00
Apr 20, 2026	Angelo Zino	CFRA	Maintains	Buy	$270.00 → $310.00 +40.00 (14.8%)
Apr 20, 2026	Wamsi Mohan	BofA Securities	Maintains	Buy	$325.00
Apr 20, 2026	Samik Chatterjee	JP Morgan	Maintains	Buy	$273.00
Apr 20, 2026	William Power	Baird	Maintains	Buy	$300.00
Apr 20, 2026	Erik Woodring	Morgan Stanley	Initiates Coverage	Buy	$305.00 → $315.00 +10.00 (3.3%)
Apr 17, 2026	David O'Connor	BNP Paribas	Upgrades	Buy	$300.00
Apr 17, 2026	David O'Connor	Exane BNP Paribas	Downgrades	Buy	-
Apr 14, 2026	Wamsi Mohan	BofA Securities	Maintains	Strong Buy	$320.00 → $325.00 +5.00 (1.6%)
Apr 10, 2026	Edison Lee	Jefferies	Maintains	Hold	$286.54 → $294.91 +8.37 (2.9%)
Apr 8, 2026	Nauman Khan	InvestorPlace	Initiates Coverage	Buy	-
Apr 6, 2026	Brandon Nispel	KeyBanc	Maintains	Hold	-
Apr 6, 2026	Mark Newman	Bernstein	Maintains	Buy	$340.00
Apr 1, 2026	Google Consumer Electronics	TipRanks - Google	Reiterates	Buy	$317.00 → $287.00 -30.00 (-9.5%)
Apr 1, 2026	PerPlexity Consumer Electronics	TipRanks - PerPlexity	Reiterates	Buy	$309.00 → $280.00 -29.00 (-9.4%)
Apr 1, 2026	Anthropic Consumer Electronics	TipRanks - Anthropic	Reiterates	Buy	$301.00 → $273.00 -28.00 (-9.3%)
Apr 1, 2026	DeepSeek Consumer Electronics	TipRanks - DeepSeek	Reiterates	Buy	$321.00 → $291.00 -30.00 (-9.3%)
Apr 1, 2026	xAi Consumer Electronics	TipRanks - xAI	Reiterates	Buy	$309.00 → $280.00 -29.00 (-9.4%)
Apr 1, 2026	OpenAI Consumer Electronics	TipRanks - OpenAI	Reiterates	Buy	$313.00 → $284.00 -29.00 (-9.3%)
Mar 31, 2026	Dan Ives	Wedbush	Reiterates	Buy	$350.00 → $350.00 +0.00 (0.0%)
Mar 31, 2026	Tim Long	Barclays	Maintains	Sell	$248.00
Mar 30, 2026	Chris Ciaccia	TheStreet.com	Initiates Coverage	Buy	-
Mar 27, 2026	Daniel Ives	Wedbush	Reiterates	Buy	$350.00 → $350.00 +0.00 (0.0%)
Mar 26, 2026	Brian White	Monness	Maintains	Buy	$315.00
Mar 26, 2026	David Vogt	UBS	Maintains	Hold	$280.00
Mar 23, 2026	Wamsi Mohan	BofA Securities	Maintains	Strong Buy	$325.00 → $320.00 -5.00 (-1.5%)
Mar 23, 2026	Erik Woodring	Morgan Stanley	Reiterates	Buy	$315.00 → $315.00 +0.00 (0.0%)
Mar 22, 2026	Erik Woodring	Morgan Stanley	Maintains	Buy	$315.00
Mar 17, 2026	Mark Newman	Bernstein	Reiterates	Buy	$340.00
Mar 14, 2026	William Power	Baird	Reiterates	Buy	$300.00
Mar 12, 2026	Brandon Nispel	KeyBanc	Maintains	Hold	-

Chris Ciaccia

TheStreet.com

BuyInitiates Coverage

Apr 28

David Vogt

UBS

HoldMaintains

$280.00 → $287.00

Apr 28

Benjamin Rains

Zacks Equity Research

BuyInitiates Coverage

Apr 24

Tom Forte

Maxim

BuyReiterates

$300.00

Apr 21

Dan Ives

Wedbush

BuyReiterates

$350.00 → $350.00

Apr 21

Nicolas Cote Colisson

HSBC

HoldMaintains

$250.00

Apr 21

Barton Crockett

Rosenblatt

HoldMaintains

$268.00 → $268.00

Apr 21

Mike Ng

Goldman Sachs

BuyMaintains

$330.00

Apr 20

Angelo Zino

CFRA

BuyMaintains

$270.00 → $310.00

Apr 20

Wamsi Mohan

BofA Securities

BuyMaintains

$325.00

Apr 20

Samik Chatterjee

JP Morgan

BuyMaintains

$273.00

Apr 20

William Power

Baird

BuyMaintains

$300.00

Apr 20

Erik Woodring

Morgan Stanley

BuyInitiates Coverage

$305.00 → $315.00

Apr 20

David O'Connor

BNP Paribas

BuyUpgrades

$300.00

Apr 17

David O'Connor

Exane BNP Paribas

BuyDowngrades

Apr 17

Wamsi Mohan

BofA Securities

Strong BuyMaintains

$320.00 → $325.00

Apr 14

Edison Lee

Jefferies

HoldMaintains

$286.54 → $294.91

Apr 10

Nauman Khan

InvestorPlace

BuyInitiates Coverage

Apr 8

Brandon Nispel

KeyBanc

HoldMaintains

Apr 6

Mark Newman

Bernstein

BuyMaintains

$340.00

Apr 6

Google Consumer Electronics

TipRanks - Google

BuyReiterates

$317.00 → $287.00

Apr 1

PerPlexity Consumer Electronics

TipRanks - PerPlexity

BuyReiterates

$309.00 → $280.00

Apr 1

Anthropic Consumer Electronics

TipRanks - Anthropic

BuyReiterates

$301.00 → $273.00

Apr 1

DeepSeek Consumer Electronics

TipRanks - DeepSeek

BuyReiterates

$321.00 → $291.00

Apr 1

xAi Consumer Electronics

TipRanks - xAI

BuyReiterates

$309.00 → $280.00

Apr 1

OpenAI Consumer Electronics

TipRanks - OpenAI

BuyReiterates

$313.00 → $284.00

Apr 1

Dan Ives

Wedbush

BuyReiterates

$350.00 → $350.00

Mar 31

Tim Long

Barclays

SellMaintains

$248.00

Mar 31

Chris Ciaccia

TheStreet.com

BuyInitiates Coverage

Mar 30

Daniel Ives

Wedbush

BuyReiterates

$350.00 → $350.00

Mar 27

Brian White

Monness

BuyMaintains

$315.00

Mar 26

David Vogt

UBS

HoldMaintains

$280.00

Mar 26

Wamsi Mohan

BofA Securities

Strong BuyMaintains

$325.00 → $320.00

Mar 23

Erik Woodring

Morgan Stanley

BuyReiterates

$315.00 → $315.00

Mar 23

Erik Woodring

Morgan Stanley

BuyMaintains

$315.00

Mar 22

Mark Newman

Bernstein

BuyReiterates

$340.00

Mar 17

William Power

Baird

BuyReiterates

$300.00

Mar 14

Brandon Nispel

KeyBanc

HoldMaintains

Mar 12

Apple Inc. (AAPL) Analyst Forecast

Analyst Consensus Rating

Consensus Rating

Average Price Target

Latest AAPL Analyst Ratings & Recommendations

Frequently Asked Questions