What is the analyst consensus rating for AAPL?

The analyst consensus rating for AAPL is "Buy" based on 30 analyst recommendations.

What is the average price target for AAPL?

The average 12-month price target for AAPL is $302.98, representing an upside of 14.8% from the current price of $263.88.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.

Apple Inc. (AAPL) Forecast: Analyst Ratings & Targets

Latest AAPL Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Jan 30, 2026	Google Consumer Electronics	TipRanks - Google	Reiterates	Buy	$303.00 → $287.00 -16.00 (-5.3%)
Jan 30, 2026	PerPlexity Consumer Electronics	TipRanks - PerPlexity	Reiterates	Buy	$317.00 → $301.00 -16.00 (-5.0%)
Jan 30, 2026	Anthropic Consumer Electronics	TipRanks - Anthropic	Upgrades	Hold	$307.00 → $282.00 -25.00 (-8.1%)
Jan 30, 2026	DeepSeek Consumer Electronics	TipRanks - DeepSeek	Reiterates	Buy	$296.00 → $294.00 -2.00 (-0.7%)
Jan 30, 2026	xAi Consumer Electronics	TipRanks - xAI	Reiterates	Buy	$262.00 → $288.00 +26.00 (9.9%)
Jan 30, 2026	Rob Chang CFA	KGI	Downgrades	Buy	$306.00
Jan 30, 2026	OpenAI Consumer Electronics	TipRanks - OpenAI	Reiterates	Buy	$301.00 → $289.00 -12.00 (-4.0%)
Jan 30, 2026	Tom Forte	Maxim	Upgrades	Strong Buy	$241.00 → $300.00 +59.00 (24.5%)
Jan 30, 2026	Dan Ives	Wedbush	Reiterates	Buy	$350.00 → $350.00 +0.00 (0.0%)
Jan 30, 2026	Brandon Nispel	KeyBanc	Maintains	Hold	-
Jan 30, 2026	Mark Newman	Bernstein	Reiterates	Buy	$325.00
Jan 30, 2026	Edison Lee	Jefferies	Maintains	Hold	$276.47 → $286.54 +10.07 (3.6%)
Jan 30, 2026	Krish Sankar	TD Cowen	Reiterates	Strong Buy	$325.00 → $325.00 +0.00 (0.0%)
Jan 30, 2026	Tim Long	Barclays	Maintains	Sell	$230.00 → $239.00 +9.00 (3.9%)
Jan 30, 2026	Samik Chatterjee	JP Morgan	Maintains	Buy	$315.00 → $325.00 +10.00 (3.2%)
Jan 30, 2026	Gil Luria	DA Davidson	Maintains	Hold	$270.00 → $270.00 +0.00 (0.0%)
Jan 30, 2026	Martin Yang	Oppenheimer	Reiterates	Hold	-
Jan 30, 2026	Laura Martin	Needham	Reiterates	Hold	-
Jan 30, 2026	Barton Crockett	Rosenblatt	Maintains	Hold	$250.00 → $267.00 +17.00 (6.8%)
Jan 29, 2026	Jim Kelleher	Argus Research	Maintains	Buy	$325.00
Jan 29, 2026	Samik Chatterjee	JP Morgan	Reiterates	Buy	$315.00 → $325.00 +10.00 (3.2%)
Jan 29, 2026	William Power	Baird	Reiterates	Buy	$300.00
Jan 26, 2026	Edison Lee	Jefferies	Maintains	Hold	$283.36 → $276.47 -6.89 (-2.4%)
Jan 26, 2026	Samik Chatterjee	JP Morgan	Maintains	Buy	$305.00 → $315.00 +10.00 (3.3%)
Jan 20, 2026	Chris Ciaccia	TheStreet.com	Initiates Coverage	Buy	-
Jan 20, 2026	Atif Malik	Citi	Maintains	Strong Buy	$330.00 → $315.00 -15.00 (-4.5%)
Jan 20, 2026	Amit Daryanani	Evercore ISI Group	Reiterates	Buy	$330.00 → $330.00 +0.00 (0.0%)
Jan 13, 2026	Dan Ives	Wedbush	Reiterates	Buy	$350.00 → $350.00 +0.00 (0.0%)
Jan 12, 2026	Dan Ives	Wedbush	Reiterates	Buy	$350.00 → $350.00 +0.00 (0.0%)
Jan 9, 2026	Amit Daryanani	Evercore ISI Group	Maintains	Buy	$325.00 → $330.00 +5.00 (1.5%)
Jan 7, 2026	Chris Ciaccia	TheStreet.com	Initiates Coverage	Buy	-
Jan 2, 2026	Srini Pajjuir	Raymond James	Initiates	Hold	-
Dec 30, 2025	Tim Long	Barclays	Maintains	Sell	$230.00
Dec 20, 2025	William Power	Baird	Maintains	Buy	$300.00
Dec 17, 2025	Erik Woodring	Morgan Stanley	Maintains	Buy	$305.00 → $315.00 +10.00 (3.3%)
Dec 9, 2025	David Vogt	UBS	Maintains	Hold	$280.00
Dec 9, 2025	Atif Malik	Citi	Maintains	Strong Buy	$315.00 → $330.00 +15.00 (4.8%)
Dec 8, 2025	Dan Ives	Wedbush	Maintains	Buy	$320.00 → $350.00 +30.00 (9.4%)
Dec 8, 2025	Atif Malik	Citi	Maintains	Buy	$315.00 → $330.00 +15.00 (4.8%)
Dec 8, 2025	Amit Daryanani	Evercore ISI Group	Maintains	Buy	$300.00 → $325.00 +25.00 (8.3%)
Dec 5, 2025	Bhavtosh Vajpayee	CLSA	Maintains	Buy	$265.00 → $330.00 +65.00 (24.5%)
Dec 4, 2025	Brandon Nispel	KeyBanc	Maintains	Hold	-
Dec 2, 2025	Gary Mobley	Loop Capital	Maintains	Strong Buy	$315.00 → $325.00 +10.00 (3.2%)
Dec 2, 2025	Mark Newman	Bernstein	Maintains	Buy	$325.00
Dec 2, 2025	Mike Ng	Goldman Sachs	Reiterates	Buy	$320.00

Google Consumer Electronics

TipRanks - Google

BuyReiterates

$303.00 → $287.00

Jan 30

PerPlexity Consumer Electronics

TipRanks - PerPlexity

BuyReiterates

$317.00 → $301.00

Jan 30

Anthropic Consumer Electronics

TipRanks - Anthropic

HoldUpgrades

$307.00 → $282.00

Jan 30

DeepSeek Consumer Electronics

TipRanks - DeepSeek

BuyReiterates

$296.00 → $294.00

Jan 30

xAi Consumer Electronics

TipRanks - xAI

BuyReiterates

$262.00 → $288.00

Jan 30

Rob Chang CFA

KGI

BuyDowngrades

$306.00

Jan 30

OpenAI Consumer Electronics

TipRanks - OpenAI

BuyReiterates

$301.00 → $289.00

Jan 30

Tom Forte

Maxim

Strong BuyUpgrades

$241.00 → $300.00

Jan 30

Dan Ives

Wedbush

BuyReiterates

$350.00 → $350.00

Jan 30

Brandon Nispel

KeyBanc

HoldMaintains

Jan 30

Mark Newman

Bernstein

BuyReiterates

$325.00

Jan 30

Edison Lee

Jefferies

HoldMaintains

$276.47 → $286.54

Jan 30

Krish Sankar

TD Cowen

Strong BuyReiterates

$325.00 → $325.00

Jan 30

Tim Long

Barclays

SellMaintains

$230.00 → $239.00

Jan 30

Samik Chatterjee

JP Morgan

BuyMaintains

$315.00 → $325.00

Jan 30

Gil Luria

DA Davidson

HoldMaintains

$270.00 → $270.00

Jan 30

Martin Yang

Oppenheimer

HoldReiterates

Jan 30

Laura Martin

Needham

HoldReiterates

Jan 30

Barton Crockett

Rosenblatt

HoldMaintains

$250.00 → $267.00

Jan 30

Jim Kelleher

Argus Research

BuyMaintains

$325.00

Jan 29

Samik Chatterjee

JP Morgan

BuyReiterates

$315.00 → $325.00

Jan 29

William Power

Baird

BuyReiterates

$300.00

Jan 29

Edison Lee

Jefferies

HoldMaintains

$283.36 → $276.47

Jan 26

Samik Chatterjee

JP Morgan

BuyMaintains

$305.00 → $315.00

Jan 26

Chris Ciaccia

TheStreet.com

BuyInitiates Coverage

Jan 20

Atif Malik

Citi

Strong BuyMaintains

$330.00 → $315.00

Jan 20

Amit Daryanani

Evercore ISI Group

BuyReiterates

$330.00 → $330.00

Jan 20

Dan Ives

Wedbush

BuyReiterates

$350.00 → $350.00

Jan 13

Dan Ives

Wedbush

BuyReiterates

$350.00 → $350.00

Jan 12

Amit Daryanani

Evercore ISI Group

BuyMaintains

$325.00 → $330.00

Jan 9

Chris Ciaccia

TheStreet.com

BuyInitiates Coverage

Jan 7

Srini Pajjuir

Raymond James

HoldInitiates

Jan 2

Tim Long

Barclays

SellMaintains

$230.00

Dec 30

William Power

Baird

BuyMaintains

$300.00

Dec 20

Erik Woodring

Morgan Stanley

BuyMaintains

$305.00 → $315.00

Dec 17

David Vogt

UBS

HoldMaintains

$280.00

Dec 9

Atif Malik

Citi

Strong BuyMaintains

$315.00 → $330.00

Dec 9

Dan Ives

Wedbush

BuyMaintains

$320.00 → $350.00

Dec 8

Atif Malik

Citi

BuyMaintains

$315.00 → $330.00

Dec 8

Amit Daryanani

Evercore ISI Group

BuyMaintains

$300.00 → $325.00

Dec 8

Bhavtosh Vajpayee

CLSA

BuyMaintains

$265.00 → $330.00

Dec 5

Brandon Nispel

KeyBanc

HoldMaintains

Dec 4

Gary Mobley

Loop Capital

Strong BuyMaintains

$315.00 → $325.00

Dec 2

Mark Newman

Bernstein

BuyMaintains

$325.00

Dec 2

Mike Ng

Goldman Sachs

BuyReiterates

$320.00

Dec 2

Apple (AAPL) Stock Analyst Forecast

Analyst Consensus Rating

Consensus Rating

Average Price Target

Latest AAPL Analyst Ratings & Recommendations