Harley-Davidson, Inc.
As of Oct 23, 2026 close
- Market cap
- $3.14B
- P/E (TTM)
- 15.52
- Forward P/E
- 19.59
- Dividend yield
- 2.55%
- 52-week range
- $17.09$28.86
- Volume (live)
- -
- Avg. volume (3M)
- 1.99M
Harley-Davidson (HOG) Stock Price & Financial Analysis
Harley-Davidson Stock Price Chart
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Financial Metrics & Key Statistics
Fundamental metrics, valuation ratios, and profitability indicators
| Day's Range | $27.91 - $29.00 |
|---|---|
| 52-Week High | $28.86 |
| 52-Week Low | $17.09 |
| Open | $28.72 |
| Volume (last close) | 2.51M |
| Average Volume (3M) | 1.99M |
| Revenue (TTM) | 4.24B |
|---|---|
| Net Income (TTM) | 202.64M |
| Free Cash Flow (TTM) | -133.07M |
| EPS (TTM) | $1.78 |
| Profit Margin | 4.78% |
| Operating Margin | 5.56% |
| Return on Equity (ROE) | 6.50% |
| Debt to Equity | 0.65 |
| Annual Dividend | $0.74 |
|---|---|
| Dividend Yield | 2.55% |
| Payout Ratio | 41.71% |
| Last Dividend Ex-Date | Sep 15, 2026 |
| Market Cap | 3.14B |
|---|---|
| Shares Outstanding | 108.57M |
| P/E Ratio (TTM) | 15.52 |
| Forward P/E | 19.59 |
| Price to Sales (P/S) | 0.74 |
| Price to Book (P/B) | 1.01 |
| EV/EBITDA | 8.44 |
| 50-Day MA | $26.87 |
|---|---|
| 200-Day MA | $23.65 |
| 1-Year Change | +5.36% |
Source: Market prices and company fundamentals. Data as of Oct 23, 2026. Data sources and methodology
Harley-Davidson at a Glance
As of the Oct 23, 2026 close, Harley-Davidson (HOG) has a market capitalization of $3.14B. The stock trades at 15.5× trailing earnings, 19.6× forward earnings and 0.7× sales. Over the trailing twelve months it earned $202.64M on revenue of $4.24B (a 4.8% profit margin) and burned $133.07M of free cash flow. Revenue fell 5.3% year over year.
As of its latest reported balance sheet, it holds $1.28B in cash and securities against $2.01B of debt, a net debt position of $727.11M.
Harley-Davidson pays a quarterly dividend totaling $0.74 per share a year, a 2.55% yield at the Oct 23, 2026 close, with a 42% payout ratio and 5 consecutive years of dividend increases.
The share price is up 5.4% over the past year. At $28.96 (the Oct 23, 2026 close) it sits near the top of its 52-week range of $17.09 to $28.86, above its 200-day moving average of $23.65.
Based on 6 professional analyst ratings from the past 90 days, the consensus is Buy with an average price target of $27.75, 4.2% below the Oct 23, 2026 close.
Frequently Asked Questions About Harley-Davidson
What is the current stock price for HOG?
As of the Oct 23, 2026 close, HOG stock trades at $28.96. The 52-week range is $17.09–$28.86, with a day range of $27.91–$29.00.
What is the P/E ratio for HOG?
As of the Oct 23, 2026 close, Harley-Davidson's trailing twelve-month (TTM) P/E ratio is 15.5, meaning investors pay $15.5 for every $1 of annual earnings. The forward P/E is 19.6, reflecting analyst expectations for future earnings. Harley-Davidson operates in the Consumer Discretionary sector.
Does HOG pay dividends?
Yes, Harley-Davidson pays a 2.55% annual dividend yield as of the Oct 23, 2026 close ($0.74 per share a year). The trailing twelve-month payout ratio is 41.7%. The most recent ex-dividend date was September 15, 2026.
What do analysts recommend for HOG?
Based on ratings from 6 professional analysts over the last 90 days, the consensus for HOG is Buy. The average 12-month price target is $27.75, a 4.2% downside from the Oct 23, 2026 close of $28.96.
What is the market cap of HOG?
As of the Oct 23, 2026 close, Harley-Davidson's market capitalization is $3.14B, classifying it as a mid-cap company. Harley-Davidson operates in the Consumer Discretionary sector within the Recreational Vehicles industry.