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HOG
(NYSE)
Harley-Davidson, Inc.
$27.18-- (--)
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Harley-Davidson (HOG) Stock Price & Financial Analysis

Harley-Davidson Stock Price Chart

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Financial Metrics & Key Statistics

Fundamental metrics, valuation ratios, and profitability indicators

Day's Range$27.07 - $28.39
52-Week High$31.25
52-Week Low$17.09
Open$28.38
Volume1.42M
Average Volume (3M)1.84M
Market Cap3.07B
Shares Outstanding108.57M
P/E Ratio (TTM)15.16
Forward P/E18.30
Price to Sales (P/S)0.72
Price to Book (P/B)0.99
EV/EBITDA7.51
Revenue (TTM)4.24B
Net Income (TTM)202.64M
Free Cash Flow (TTM)-133.07M
EPS (TTM)$1.78
Profit Margin4.78%
Operating Margin5.56%
Return on Equity (ROE)6.50%
Debt to Equity0.65
50-Day MA$26.43
200-Day MA$23.03
52-Week Change-12.41%
Annual Dividend$0.74
Dividend Yield2.71%
Payout Ratio41.34%
Last Dividend Ex-DateSep 15, 2026

Frequently Asked Questions About Harley-Davidson

What is the current stock price for HOG?

As of the latest trading session, HOG stock trades at $27.18. The 52-week range is $17.09–$31.25, with a day range of $27.07–$28.39.

What is the P/E ratio for HOG?

Harley-Davidson's trailing P/E ratio is 15.2, meaning investors pay $15.2 for every $1 of annual earnings. The forward P/E is 18.3, reflecting analyst expectations for future earnings. Harley-Davidson operates in the Consumer Discretionary sector.

Does HOG pay dividends?

Yes, Harley-Davidson pays a 2.71% annual dividend yield ($0.74 per share). The payout ratio is 41.3%. The last ex-dividend date was 2026-09-15.

What do analysts recommend for HOG?

Based on 6 analysts, the consensus for HOG is Buy.

What is the market cap of HOG?

Harley-Davidson's market capitalization is $2.95B, classifying it as a mid-cap company. Harley-Davidson operates in the Consumer Discretionary sector within the Recreational Vehicles industry.