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HOG
(NYSE)
Harley-Davidson, Inc.
$20.86-- (--)
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Harley-Davidson (HOG) Stock Price & Financial Analysis

Harley-Davidson Stock Price Chart

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Financial Metrics & Key Statistics

Fundamental metrics, valuation ratios, and profitability indicators

Day's Range$20.01 - $20.91
52-Week High$31.25
52-Week Low$17.09
Open$20.30
Volume2.90M
Average Volume (3M)2.90M
Market Cap2.53B
Shares Outstanding121.26M
P/E Ratio (TTM)7.28
Forward P/E9.22
Price to Sales (P/S)0.55
Price to Book (P/B)0.78
EV/EBITDA3.92
Revenue (TTM)4.47B
Net Income (TTM)338.74M
Free Cash Flow (TTM)415.24M
EPS (TTM)$2.96
Profit Margin7.57%
Operating Margin8.64%
Return on Equity (ROE)10.79%
Debt to Equity0.97
50-Day MA$19.31
200-Day MA$23.71
52-Week Change-18.87%
Annual Dividend$0.73
Dividend Yield3.58%
Payout Ratio24.57%
Last Dividend Ex-DateMar 2, 2026

Frequently Asked Questions About Harley-Davidson

What is the current stock price for HOG?

As of the latest trading session, HOG stock trades at $20.86. The 52-week range is $17.09–$31.25, with a day range of $20.01–$20.91.

What is the P/E ratio for HOG?

Harley-Davidson's trailing P/E ratio is 7.3, meaning investors pay $7.3 for every $1 of annual earnings. The forward P/E is 9.2, reflecting analyst expectations for future earnings. Harley-Davidson operates in the Consumer Discretionary sector.

Does HOG pay dividends?

Yes, Harley-Davidson pays a 3.58% annual dividend yield ($0.73 per share). The payout ratio is 24.6%. The last ex-dividend date was 2026-03-02.

What do analysts recommend for HOG?

Based on 3 analysts, the consensus for HOG is Hold. The average 12-month price target is $NaN, representing a NaN% downside from the current price.

What is the market cap of HOG?

Harley-Davidson's market capitalization is $2.53B, classifying it as a mid-cap company. Harley-Davidson operates in the Consumer Discretionary sector within the Recreational Vehicles industry.