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HOG
(NYSE)
Harley-Davidson, Inc.
$26.52-- (--)
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Harley-Davidson (HOG) Stock Price & Financial Analysis

Harley-Davidson Stock Price Chart

Price Chart

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Financial Metrics & Key Statistics

Fundamental metrics, valuation ratios, and profitability indicators

Day's Range$25.59 - $27.96
52-Week High$31.25
52-Week Low$17.09
Open$27.46
Volume4.84M
Average Volume (3M)2.90M
Market Cap2.94B
Shares Outstanding110.77M
P/E Ratio (TTM)12.75
Forward P/E20.70
Price to Sales (P/S)0.68
Price to Book (P/B)0.96
EV/EBITDA6.33
Revenue (TTM)4.32B
Net Income (TTM)230.41M
Free Cash Flow (TTM)43.87M
EPS (TTM)$1.97
Profit Margin5.34%
Operating Margin6.30%
Return on Equity (ROE)7.52%
Debt to Equity0.72
50-Day MA$25.16
200-Day MA$22.95
52-Week Change4.86%
Annual Dividend$0.74
Dividend Yield2.78%
Payout Ratio37.45%
Last Dividend Ex-DateJun 8, 2026

Frequently Asked Questions About Harley-Davidson

What is the current stock price for HOG?

As of the latest trading session, HOG stock trades at $26.52. The 52-week range is $17.09–$31.25, with a day range of $25.59–$27.95.

What is the P/E ratio for HOG?

Harley-Davidson's trailing P/E ratio is 12.8, meaning investors pay $12.8 for every $1 of annual earnings. The forward P/E is 20.7, reflecting analyst expectations for future earnings. Harley-Davidson operates in the Consumer Discretionary sector.

Does HOG pay dividends?

Yes, Harley-Davidson pays a 2.78% annual dividend yield ($0.74 per share). The payout ratio is 37.5%. The last ex-dividend date was 2026-06-08.

What do analysts recommend for HOG?

Based on 10 analysts, the consensus for HOG is Hold.

What is the market cap of HOG?

Harley-Davidson's market capitalization is $2.94B, classifying it as a mid-cap company. Harley-Davidson operates in the Consumer Discretionary sector within the Recreational Vehicles industry.