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HOG
(NYSE)
Harley-Davidson, Inc.
$24.35-- (--)
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Harley-Davidson (HOG) Stock Price & Financial Analysis

Harley-Davidson Stock Price Chart

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Financial Metrics & Key Statistics

Fundamental metrics, valuation ratios, and profitability indicators

Day's Range$22.73 - $24.21
52-Week High$31.25
52-Week Low$17.09
Open$24.21
Volume2.56M
Average Volume (3M)3.25M
Market Cap2.95B
Shares Outstanding121.26M
P/E Ratio (TTM)9.02
Forward P/E11.67
Price to Sales (P/S)0.68
Price to Book (P/B)0.97
EV/EBITDA4.33
Revenue (TTM)4.47B
Net Income (TTM)338.74M
Free Cash Flow (TTM)415.24M
EPS (TTM)$2.81
Profit Margin7.57%
Operating Margin8.64%
Return on Equity (ROE)10.79%
Debt to Equity0.77
50-Day MA$21.24
200-Day MA$23.59
52-Week Change2.74%
Annual Dividend$0.73
Dividend Yield2.99%
Payout Ratio25.95%
Last Dividend Ex-DateMar 2, 2026

Frequently Asked Questions About Harley-Davidson

What is the current stock price for HOG?

As of the latest trading session, HOG stock trades at $23.36. The 52-week range is $17.09–$31.25, with a day range of $22.73–$24.21.

What is the P/E ratio for HOG?

Harley-Davidson's trailing P/E ratio is 9.0, meaning investors pay $9.0 for every $1 of annual earnings. The forward P/E is 11.7, reflecting analyst expectations for future earnings. Harley-Davidson operates in the Consumer Discretionary sector.

Does HOG pay dividends?

Yes, Harley-Davidson pays a 2.99% annual dividend yield ($0.73 per share). The payout ratio is 25.9%. The last ex-dividend date was 2026-03-02.

What do analysts recommend for HOG?

Based on 2 analysts, the consensus for HOG is Sell. The average 12-month price target is $NaN, representing a NaN% downside from the current price.

What is the market cap of HOG?

Harley-Davidson's market capitalization is $2.83B, classifying it as a mid-cap company. Harley-Davidson operates in the Consumer Discretionary sector within the Auto - Recreational Vehicles industry.