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Harley-Davidson, Inc.

HOGNYSEConsumer DiscretionaryRecreational Vehicles

$28.96Today:- (-)1Y +5.36%

As of Oct 23, 2026 close

Market cap
$3.14B
P/E (TTM)
15.52
Forward P/E
19.59
Dividend yield
2.55%
52-week range
$17.09$28.86
Volume (live)
-
Avg. volume (3M)
1.99M

Harley-Davidson, Inc. (HOG) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for Harley-Davidson, Inc. stock.

Analyst Consensus Rating

Investment consensus from 5 professional research analysts

Consensus Rating

Buy
Based on 5 unique analysts
(6 total ratings in last 90 days)
Medium Confidence∞:1 Buy/Sell

Average Price Target

$31.33
+8.18% upside

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Strong Sell
Sell
Hold
Buy
Strong Buy

Latest HOG Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Zacks Equity Research
Zacks Equity Research
BuyInitiates Coverage
-
James Hardiman
Citi
BuyUpgrades
$31.00 → $33.00
Robin M. Farley
UBS
HoldMaintains
$26.00 → $28.00
Zacks Equity Research
Zacks Equity Research
HoldInitiates Coverage
-
Rimmi Singhi
Zacks Equity Research
HoldInitiates Coverage
-
Griffin Bryan
DA Davidson
BuyReiterates
$30.00 → $33.00

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 14, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for HOG?

The analyst consensus rating for HOG is Buy, based on the latest ratings from 5 analysts over the last 90 days.

What is the average price target for HOG?

The average 12-month price target for HOG is $31.33, representing an upside of 8.2% from the Oct 23, 2026 close of $28.96.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.