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The Hershey Company

HSYNYSEConsumer StaplesConfectioners

$169.64Today:- (-)1Y −3.27%

As of Oct 23, 2026 close

Market cap
$34.39B
P/E (TTM)
23.10
Forward P/E
24.65
Dividend yield
3.26%
52-week range
$156.16$239.48
Volume (live)
-
Avg. volume (3M)
1.50M

The Hershey Company (HSY) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for The Hershey Company stock.

Analyst Consensus Rating

Investment consensus from 16 professional research analysts

Consensus Rating

Hold
Based on 16 unique analysts
(27 total ratings in last 90 days)
High Confidence∞:1 Buy/Sell

Average Price Target

$191.92
+13.13% upside

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Strong Sell
Sell
Hold
Buy
Strong Buy

Latest HSY Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Zacks Equity Research
Zacks Equity Research
BuyInitiates Coverage
-
Leah Jordan
Goldman Sachs
BuyReiterates
-
Alexia Burland Howard
Bernstein
HoldMaintains
$201.00
Andrew Lazar
Barclays
HoldReiterates
$200.00 → $178.00
Zacks Equity Research
Zacks Equity Research
HoldInitiates Coverage
-
Thomas Palmer
JP Morgan
HoldReiterates
$193.00 → $183.00
Peter Grom
UBS
HoldReiterates
$198.00 → $178.00
Alexia Burland Howard
Bernstein
HoldMaintains
$201.00
Robert Moskow
TD Cowen
BuyMaintains
$210.00 → $198.00
Peter Galbo
BofA Securities
HoldReiterates
$200.00 → $180.00
Nik Modi
RBC Capital
HoldMaintains
$206.00
Christopher Carey
Wells Fargo
HoldMaintains
$190.00 → $170.00
Zacks Equity Research
Zacks Equity Research
HoldInitiates Coverage
-
Andrew Lazar
Barclays
HoldMaintains
$200.00
Nik Modi
RBC Capital
HoldMaintains
$212.00 → $206.00
Alexia Burland Howard
Bernstein
HoldMaintains
-
Taylor Conrad
Argus Research
HoldReiterates
-
Thomas Palmer
JP Morgan
HoldMaintains
$193.00
Thomas Palmer
JP Morgan
HoldMaintains
$193.00
Jim Salera
Stephens
BuyMaintains
$250.00
Matthew Smith, CFA
Stifel Nicolaus
HoldMaintains
$180.00
Stephen Powers
Deutsche Bank
HoldInitiates Coverage
$190.00 → $191.00
Scott Marks CFA
Jefferies
HoldReiterates
$190.00
Robert Moskow
TD Cowen
BuyMaintains
$210.00
Leah Jordan
Goldman Sachs
BuyReiterates
$221.00 → $224.00
Peter Grom
UBS
HoldMaintains
$190.00 → $198.00
Matt Curtis
DA Davidson
HoldMaintains
$208.00 → $190.00

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 24, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for HSY?

The analyst consensus rating for HSY is Hold, based on the latest ratings from 16 analysts over the last 90 days.

What is the average price target for HSY?

The average 12-month price target for HSY is $191.92, representing an upside of 13.1% from the Oct 23, 2026 close of $169.64.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.