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The Kroger Co.

KRNYSEConsumer StaplesGrocery Stores

$66.77Today:- (-)1Y −1.15%

As of Oct 23, 2026 close

Market cap
$40.60B
P/E (TTM)
37.42
Forward P/E
28.97
Dividend yield
2.12%
52-week range
$54.15$76.58
Volume (live)
-
Avg. volume (3M)
7.89M

The Kroger Co. (KR) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for The Kroger Co. stock.

Analyst Consensus Rating

Investment consensus from 21 professional research analysts

Consensus Rating

Buy
Based on 21 unique analysts
(41 total ratings in last 90 days)
Very High Confidence∞:1 Buy/Sell

Average Price Target

$69.53
+4.13% upside

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Strong Sell
Sell
Hold
Buy
Strong Buy

Latest KR Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

John Heinbockel
Guggenheim
BuyMaintains
$66.00 → $68.00
Krisztina Katai
Deutsche Bank
BuyMaintains
$68.00 → $70.00
Leah Jordan
Goldman Sachs
BuyReiterates
$71.00
Robert Ohmes
BofA Securities
BuyReiterates
$85.00
Kelly Bania
BMO Capital
HoldMaintains
$60.00
Michael Lasser
UBS
HoldReiterates
$63.00 → $66.00
Edward Kelly
Wells Fargo
HoldMaintains
$58.00
Simeon Gutman
Morgan Stanley
HoldMaintains
$67.00
John Heinbockel
Guggenheim
BuyMaintains
$66.00 → $68.00
Leah Jordan
Goldman Sachs
BuyReiterates
$71.00
Seth Sigman
Barclays
HoldMaintains
$61.00
Robert Ohmes
BofA Securities
BuyReiterates
$85.00
Edward Kelly
Wells Fargo
HoldMaintains
$58.00
Leah Jordan
Goldman Sachs
BuyMaintains
$71.00
Michael Lasser
UBS
HoldMaintains
$63.00
Simeon Gutman
Morgan Stanley
HoldMaintains
$67.00
Zacks Equity Research
Zacks Equity Research
HoldInitiates Coverage
-
Chris Graja
Argus Research
BuyMaintains
$85.00
Rob Joyce
Exane BNP Paribas
BuyUpgrades
$72.00
Chris Graja
Argus Research
BuyReiterates
$85.00
Swagata Bhattacharya
Zacks Equity Research
HoldInitiates Coverage
-
Jacob Aiken Phillips
Melius Research
BuyUpgrades
$80.00
Seth Sigman
Barclays
HoldMaintains
$61.00
Simeon Gutman
Morgan Stanley
HoldReiterates
$67.00
John Heinbockel
Guggenheim
BuyMaintains
$71.00 → $66.00
Joe Feldman
Telsey Advisory
BuyMaintains
$78.00 → $75.00
Bill Kirk
Roth MKM
BuyReiterates
$78.00 → $73.00
John Heinbockel
Guggenheim
BuyMaintains
$71.00 → $66.00
Kelly Bania
BMO Capital
HoldMaintains
$60.00
Michael Lasser
UBS
HoldReiterates
$63.00
Zacks Equity Research
Zacks Equity Research
HoldInitiates Coverage
-
Greg Melich
Evercore ISI Group
BuyMaintains
$75.00 → $1130.00
Scott Marks CFA
Jefferies
BuyReiterates
$74.00 → $72.00
Leah Jordan
Goldman Sachs
BuyReiterates
$72.00 → $71.00
Robert Ohmes
BofA Securities
BuyReiterates
$85.00
Thomas Palmer
JP Morgan
HoldMaintains
$62.00
Krisztina Katai
Deutsche Bank
BuyInitiates Coverage
$79.00 → $68.00
Unknown Analyst
Oppenheimer
HoldMaintains
-
Paul Lejuez
Citi
HoldMaintains
$61.00 → $57.00
Thomas Palmer
JP Morgan
HoldMaintains
$63.00 → $62.00
Zacks Equity Research
Zacks Equity Research
SellInitiates Coverage
-

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 21, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for KR?

The analyst consensus rating for KR is Buy, based on the latest ratings from 21 analysts over the last 90 days.

What is the average price target for KR?

The average 12-month price target for KR is $69.53, representing an upside of 4.1% from the Oct 23, 2026 close of $66.77.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.