Lamar Advertising Company

LAMRNASDAQReal EstateREIT - Specialty

$150.10- (-)1Y +24.41%

As of Oct 16, 2026 close

Market cap: $15.04B
P/E (TTM): 27.06
Forward P/E: 21.33
Dividend yield: 4.49%
52-week range: $114.45$166.33
Volume (live): -
Avg. volume (3M): 541.52K

Lamar Advertising Company (LAMR) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for Lamar Advertising Company stock.

Analyst Consensus Rating

Investment consensus from 6 professional research analysts

Consensus Rating

Hold

Based on 6 unique analysts

Medium Confidence∞:1 Buy/Sell

Average Price Target

$162.75

+8.43% upside

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Strong Sell

Sell

Hold

Buy

Strong Buy

Latest LAMR Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Sep 17, 2026	Zacks Equity Research	Zacks Equity Research	Initiates Coverage	Buy	-
Aug 13, 2026	Rohit Vasant Fatarpekar	Zacks Equity Research	Initiates Coverage	Hold	-
Aug 12, 2026	Steven Cahall	Wells Fargo	Reiterates	Hold	$150.00 → $151.00 +1.00 (+0.7%)
Aug 10, 2026	Lance Vitanza	TD Cowen	Maintains	Buy	$170.00
Aug 7, 2026	Alexey Philippov	JP Morgan	Reiterates	Hold	$153.00 → $160.00 +7.00 (+4.6%)
Aug 7, 2026	Cameron McVeigh	Morgan Stanley	Reiterates	Hold	$160.00 → $170.00 +10.00 (+6.3%)

Zacks Equity Research

BuyInitiates Coverage

Sep 17

Rohit Vasant Fatarpekar

Zacks Equity Research

HoldInitiates Coverage

Aug 13

Steven Cahall

Wells Fargo

HoldReiterates

$150.00 → $151.00

Aug 12

Lance Vitanza

TD Cowen

BuyMaintains

$170.00

Aug 10

Alexey Philippov

JP Morgan

HoldReiterates

$153.00 → $160.00

Aug 7

Cameron McVeigh

Morgan Stanley

HoldReiterates

$160.00 → $170.00

Aug 7

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Sep 17, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for LAMR?

The analyst consensus rating for LAMR is Hold, based on the latest ratings from 6 analysts over the last 90 days.

What is the average price target for LAMR?

The average 12-month price target for LAMR is $162.75, representing an upside of 8.4% from the Oct 16, 2026 close of $150.10.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.