MediaAlpha, Inc.
As of Oct 23, 2026 close
- Market cap
- $738.66M
- P/E (TTM)
- 7.60
- Forward P/E
- -
- Dividend yield
- -
- 52-week range
- $7.09$14.70
- Volume (live)
- -
- Avg. volume (3M)
- 925.87K
MediaAlpha (MAX) Stock Price & Financial Analysis
MediaAlpha Stock Price Chart
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Financial Metrics & Key Statistics
Fundamental metrics, valuation ratios, and profitability indicators
| Day's Range | $11.75 - $12.35 |
|---|---|
| 52-Week High | $14.70 |
| 52-Week Low | $7.09 |
| Open | $12.30 |
| Volume (last close) | 707.77K |
| Average Volume (3M) | 925.87K |
| Revenue (TTM) | 1.22B |
|---|---|
| Net Income (TTM) | 97.22M |
| Free Cash Flow (TTM) | 56.28M |
| EPS (TTM) | $1.61 |
| Profit Margin | 7.94% |
| Operating Margin | 11.47% |
| Return on Equity (ROE) | 342.17% |
| Debt to Equity | 6.22 |
| Annual Dividend | $0.00 |
|---|---|
| Dividend Yield | 0.00% |
| Payout Ratio | 0.00% |
| Market Cap | 738.66M |
|---|---|
| Shares Outstanding | 62.07M |
| P/E Ratio (TTM) | 7.60 |
| Price to Sales (P/S) | 0.60 |
| Price to Book (P/B) | 26.00 |
| EV/EBITDA | -25.90 |
| 50-Day MA | $11.38 |
|---|---|
| 200-Day MA | $10.60 |
| 1-Year Change | +9.92% |
Source: Market prices and company fundamentals. Data as of Oct 23, 2026. Data sources and methodology
MediaAlpha at a Glance
As of the Oct 23, 2026 close, MediaAlpha (MAX) has a market capitalization of $738.66M. The stock trades at 7.6× trailing earnings and 0.6× sales. Over the trailing twelve months it earned $97.22M on revenue of $1.22B (a 7.9% profit margin) and generated $56.28M of free cash flow. Revenue grew 13.8% year over year.
As of its latest reported balance sheet, it holds $23.75M in cash and securities against $176.71M of debt, a net debt position of $152.97M.
MediaAlpha does not currently pay a dividend.
The share price is up 9.9% over the past year. At $11.90 (the Oct 23, 2026 close) it sits within its 52-week range of $7.09 to $14.70, above its 200-day moving average of $10.60.
Based on 8 professional analyst ratings from the past 90 days, the consensus is Buy with an average price target of $15.08, 26.7% above the Oct 23, 2026 close.
Frequently Asked Questions About MediaAlpha
What is the current stock price for MAX?
As of the Oct 23, 2026 close, MAX stock trades at $11.90. The 52-week range is $7.09–$14.70, with a day range of $11.75–$12.35.
What is the P/E ratio for MAX?
As of the Oct 23, 2026 close, MediaAlpha's trailing twelve-month (TTM) P/E ratio is 7.6, meaning investors pay $7.6 for every $1 of annual earnings. MediaAlpha operates in the Communication Services sector.
Does MAX pay dividends?
MediaAlpha does not currently pay a regular dividend. The company retains its earnings to reinvest in the business. Check the Dividends tab for historical dividend information.
What do analysts recommend for MAX?
Based on ratings from 8 professional analysts over the last 90 days, the consensus for MAX is Buy. The average 12-month price target is $15.08, a 26.7% upside from the Oct 23, 2026 close of $11.90.
What is the market cap of MAX?
As of the Oct 23, 2026 close, MediaAlpha's market capitalization is $738.7M, classifying it as a small-cap company. MediaAlpha operates in the Communication Services sector within the Internet Content & Information industry.