MediaAlpha, Inc.

MAXNYSECommunication ServicesInternet Content & Information

$11.90- (-)1Y +9.92%

As of Oct 23, 2026 close

Market cap: $738.66M
P/E (TTM): 7.60
Forward P/E: -
Dividend yield: -
52-week range: $7.09$14.70
Volume (live): -
Avg. volume (3M): 925.87K

MediaAlpha, Inc. (MAX) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for MediaAlpha, Inc. stock.

Analyst Consensus Rating

Investment consensus from 8 professional research analysts

Consensus Rating

Buy

Based on 8 unique analysts

(12 total ratings in last 90 days)

Medium Confidence∞:1 Buy/Sell

Average Price Target

$15.08

+26.72% upside

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Strong Sell

Sell

Hold

Buy

Strong Buy

Latest MAX Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Oct 14, 2026	Eric Sheridan	Goldman Sachs	Maintains	Hold	$14.00 → $10.50 −3.50 (−25.0%)
Oct 12, 2026	Thomas McJoynt Griffith	KBW	Maintains	Buy	$17.00 → $14.00 −3.00 (−17.6%)
Sep 23, 2026	Zacks Equity Research	Zacks Equity Research	Initiates Coverage	Buy	-
Aug 24, 2026	Bryan Smilek	JP Morgan	Initiates	Hold	$15.00
Aug 12, 2026	Maria Ripps	Canaccord Genuity	Maintains	Buy	$17.00
Aug 5, 2026	Michael Zaremski	BMO Capital	Reiterates	Buy	$19.00
Aug 5, 2026	Ben Hendrix	RBC Capital	Maintains	Buy	$11.00 → $15.00 +4.00 (+36.4%)
Aug 4, 2026	Michael Zaremski	BMO Capital	Initiates Coverage	Buy	$19.00
Aug 4, 2026	Ben Hendrix	RBC Capital	Maintains	Buy	$11.00 → $15.00 +4.00 (+36.4%)
Jul 30, 2026	Thomas McJoynt Griffith	KBW	Maintains	Buy	$17.00
Jul 30, 2026	Adam Klauber	William Blair	Maintains	Buy	-
Jul 30, 2026	Eric Sheridan	Goldman Sachs	Reiterates	Hold	$10.00 → $14.00 +4.00 (+40.0%)

Eric Sheridan

Goldman Sachs

HoldMaintains

$14.00 → $10.50

Oct 14

Thomas McJoynt Griffith

KBW

BuyMaintains

$17.00 → $14.00

Oct 12

Zacks Equity Research

BuyInitiates Coverage

Sep 23

Bryan Smilek

JP Morgan

HoldInitiates

$15.00

Aug 24

Maria Ripps

Canaccord Genuity

BuyMaintains

$17.00

Aug 12

Michael Zaremski

BMO Capital

BuyReiterates

$19.00

Aug 5

Ben Hendrix

RBC Capital

BuyMaintains

$11.00 → $15.00

Aug 5

Michael Zaremski

BMO Capital

BuyInitiates Coverage

$19.00

Aug 4

Ben Hendrix

RBC Capital

BuyMaintains

$11.00 → $15.00

Aug 4

Thomas McJoynt Griffith

KBW

BuyMaintains

$17.00

Jul 30

Adam Klauber

William Blair

BuyMaintains

Jul 30

Eric Sheridan

Goldman Sachs

HoldReiterates

$10.00 → $14.00

Jul 30

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 14, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for MAX?

The analyst consensus rating for MAX is Buy, based on the latest ratings from 8 analysts over the last 90 days.

What is the average price target for MAX?

The average 12-month price target for MAX is $15.08, representing an upside of 26.7% from the Oct 23, 2026 close of $11.90.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.