What is the analyst consensus rating for NKE?

The analyst consensus rating for NKE is Hold, based on the latest ratings from 42 analysts over the last 90 days.

What is the average price target for NKE?

The average 12-month price target for NKE is $36.81, representing a downside of 1.3% from the Oct 23, 2026 close of $37.30.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.

NIKE, Inc. (NKE) Forecast: Analyst Ratings & Targets

Latest NKE Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Oct 22, 2026	Anna Andreeva	Piper Sandler	Maintains	Hold	$28.00
Oct 22, 2026	Robert Drbul	BTIG	Maintains	Buy	$50.00
Oct 22, 2026	Ashley Owens	KeyBanc	Maintains	Hold	-
Oct 22, 2026	Aneesha Sherman	Bernstein	Maintains	Buy	$45.00
Oct 22, 2026	Adrienne Yih	Barclays	Maintains	Buy	$37.00 → $45.00 +8.00 (+21.6%)
Oct 22, 2026	Lorraine Hutchinson	BofA Securities	Maintains	Sell	$24.00
Oct 22, 2026	Matthew Boss	JP Morgan	Maintains	Sell	$33.00
Oct 21, 2026	Robert Drbul	BTIG	Maintains	Buy	$50.00
Oct 21, 2026	Lorraine Hutchinson	BofA Securities	Maintains	Sell	$24.00
Oct 21, 2026	Spencer Hanus	Wolfe Research	Initiates	Sell	$28.00
Oct 21, 2026	Ethan Feller	Zacks Equity Research	Initiates Coverage	Sell	-
Oct 16, 2026	Christine Dooley	Argus Research	Maintains	Buy	$55.00 → $42.00 −13.00 (−23.6%)
Oct 14, 2026	Nick Anderson CFA	Berenberg Bank	Maintains	Sell	$27.50
Oct 13, 2026	Jay Sole	UBS	Maintains	Hold	-
Oct 9, 2026	Krisztina Katai	Deutsche Bank	Maintains	Hold	$37.00 → $33.00 −4.00 (−10.8%)
Oct 9, 2026	Aneesha Sherman	Bernstein	Maintains	Buy	$45.00
Oct 9, 2026	Lorraine Hutchinson	BofA Securities	Reiterates	Sell	$24.00
Oct 8, 2026	Zacks Equity Research	Zacks Equity Research	Initiates Coverage	Sell	-
Oct 7, 2026	Cristina Fernandez	Telsey Advisory	Maintains	Hold	$35.00
Oct 6, 2026	Nick Anderson CFA	Berenberg Bank	Downgrades	Sell	$49.00 → $27.50 −21.50 (−43.9%)
Oct 6, 2026	Cristina Fernandez	Telsey Advisory	Maintains	Hold	$35.00
Oct 5, 2026	Peter McGoldrick	Stifel Nicolaus	Reiterates	Hold	$36.00
Oct 5, 2026	Aneesha Sherman	Bernstein	Maintains	Buy	$68.00 → $45.00 −23.00 (−33.8%)
Oct 5, 2026	Adrienne Yih	Barclays	Maintains	Buy	$48.00 → $37.00 −11.00 (−22.9%)
Oct 5, 2026	Paul Lejuez	Citi	Maintains	Hold	$39.00 → $32.00 −7.00 (−17.9%)
Oct 5, 2026	Shaun Pruitt	Zacks Equity Research	Initiates Coverage	Sell	-
Oct 3, 2026	Zachary Warring	CFRA	Maintains	Buy	$62.00
Oct 2, 2026	Sam Poser	Williams Trading	Upgrades	Hold	$30.00
Oct 2, 2026	Laurent Vasilescu	Exane BNP Paribas	Maintains	Sell	$23.00 → $19.00 −4.00 (−17.4%)
Oct 2, 2026	Cristina Fernandez	Telsey Advisory	Initiates Coverage	Hold	$44.00 → $35.00 −9.00 (−20.4%)
Oct 2, 2026	Katharina Schmenger	DZ BANK AG	Downgrades	Sell	-
Oct 2, 2026	Anna Andreeva	Piper Sandler	Maintains	Hold	$38.00 → $28.00 −10.00 (−26.3%)
Oct 2, 2026	Robert Drbul	BTIG	Initiates Coverage	Buy	$55.00 → $50.00 −5.00 (−9.1%)
Oct 2, 2026	Joseph Civello	Truist	Maintains	Hold	$42.00 → $29.00 −13.00 (−30.9%)
Oct 2, 2026	Kevin Cook	TheStreet.com	Initiates Coverage	Buy	-
Oct 2, 2026	Ashley Owens	KeyBanc	Maintains	Hold	-
Oct 2, 2026	Randal Konik	Jefferies	Maintains	Buy	$75.00 → $60.00 −15.00 (−20.0%)
Oct 2, 2026	Zachary Warring	CFRA	Maintains	Buy	$62.00
Oct 2, 2026	Georgy Vashchenko	Freedom Capital	Upgrades	Buy	$54.00 → $51.00 −3.00 (−5.6%)
Oct 2, 2026	Lorraine Hutchinson	BofA Securities	Reiterates	Sell	$30.00 → $24.00 −6.00 (−20.0%)
Oct 2, 2026	Kelly Crago	BMO Capital	Reiterates	Sell	$30.00 → $25.00 −5.00 (−16.7%)
Oct 2, 2026	Matthew Boss	JP Morgan	Maintains	Sell	$40.00 → $33.00 −7.00 (−17.5%)
Oct 2, 2026	Jay Sole	UBS	Maintains	Hold	$42.00 → $34.00 −8.00 (−19.1%)
Oct 2, 2026	Ike Boruchow	Wells Fargo	Initiates Coverage	Hold	$40.00 → $30.00 −10.00 (−25.0%)
Oct 2, 2026	Jonathan Komp	Baird	Maintains	Hold	$44.00 → $36.00 −8.00 (−18.2%)
Oct 2, 2026	Tom Nikic	Needham	Initiates Coverage	Hold	-
Oct 2, 2026	Zacks Equity Research	Zacks Equity Research	Initiates Coverage	Sell	-
Oct 2, 2026	Piral Dadhania	RBC Capital	Initiates Coverage	Hold	$40.00
Oct 2, 2026	Michael Binetti	Evercore ISI Group	Maintains	Hold	$34.00 → $28.00 −6.00 (−17.6%)
Oct 2, 2026	Alexandra Straton	Morgan Stanley	Maintains	Sell	$31.00 → $27.00 −4.00 (−12.9%)
Oct 1, 2026	Simeon Siegel	Guggenheim	Maintains	Buy	$60.00 → $50.00 −10.00 (−16.7%)
Oct 1, 2026	Brooke Roach	Goldman Sachs	Maintains	Hold	$38.00 → $30.00 −8.00 (−21.1%)
Sep 29, 2026	Rick Patel	Raymond James	Maintains	Hold	-
Sep 28, 2026	Krisztina Katai	Deutsche Bank	Initiates Coverage	Hold	$45.00 → $37.00 −8.00 (−17.8%)
Sep 28, 2026	Akshay Gupta	HSBC	Maintains	Hold	$48.00 → $40.00 −8.00 (−16.7%)
Sep 28, 2026	Brian Nagel	Oppenheimer	Maintains	Buy	$52.00
Sep 25, 2026	Nauman Khan	InvestorPlace	Initiates Coverage	Sell	-
Sep 18, 2026	graywolf	Hot Copper	Initiates Coverage	Sell	-
Sep 18, 2026	Rajani Lohia	Zacks Equity Research	Initiates Coverage	Sell	-
Sep 4, 2026	Swagata Bhattacharya	Zacks Equity Research	Initiates Coverage	Sell	-

Anna Andreeva

Piper Sandler

HoldMaintains

$28.00

Oct 22

Robert Drbul

BTIG

BuyMaintains

$50.00

Oct 22

Ashley Owens

KeyBanc

HoldMaintains

Oct 22

Aneesha Sherman

Bernstein

BuyMaintains

$45.00

Oct 22

Adrienne Yih

Barclays

BuyMaintains

$37.00 → $45.00

Oct 22

Lorraine Hutchinson

BofA Securities

SellMaintains

$24.00

Oct 22

Matthew Boss

JP Morgan

SellMaintains

$33.00

Oct 22

Robert Drbul

BTIG

BuyMaintains

$50.00

Oct 21

Lorraine Hutchinson

BofA Securities

SellMaintains

$24.00

Oct 21

Spencer Hanus

Wolfe Research

SellInitiates

$28.00

Oct 21

Ethan Feller

Zacks Equity Research

SellInitiates Coverage

Oct 21

Christine Dooley

Argus Research

BuyMaintains

$55.00 → $42.00

Oct 16

Nick Anderson CFA

Berenberg Bank

SellMaintains

$27.50

Oct 14

Jay Sole

UBS

HoldMaintains

Oct 13

Krisztina Katai

Deutsche Bank

HoldMaintains

$37.00 → $33.00

Oct 9

Aneesha Sherman

Bernstein

BuyMaintains

$45.00

Oct 9

Lorraine Hutchinson

BofA Securities

SellReiterates

$24.00

Oct 9

Zacks Equity Research

SellInitiates Coverage

Oct 8

Cristina Fernandez

Telsey Advisory

HoldMaintains

$35.00

Oct 7

Nick Anderson CFA

Berenberg Bank

SellDowngrades

$49.00 → $27.50

Oct 6

Cristina Fernandez

Telsey Advisory

HoldMaintains

$35.00

Oct 6

Peter McGoldrick

Stifel Nicolaus

HoldReiterates

$36.00

Oct 5

Aneesha Sherman

Bernstein

BuyMaintains

$68.00 → $45.00

Oct 5

Adrienne Yih

Barclays

BuyMaintains

$48.00 → $37.00

Oct 5

Paul Lejuez

Citi

HoldMaintains

$39.00 → $32.00

Oct 5

Shaun Pruitt

Zacks Equity Research

SellInitiates Coverage

Oct 5

Zachary Warring

CFRA

BuyMaintains

$62.00

Oct 3

Sam Poser

Williams Trading

HoldUpgrades

$30.00

Oct 2

Laurent Vasilescu

Exane BNP Paribas

SellMaintains

$23.00 → $19.00

Oct 2

Cristina Fernandez

Telsey Advisory

HoldInitiates Coverage

$44.00 → $35.00

Oct 2

Katharina Schmenger

DZ BANK AG

SellDowngrades

Oct 2

Anna Andreeva

Piper Sandler

HoldMaintains

$38.00 → $28.00

Oct 2

Robert Drbul

BTIG

BuyInitiates Coverage

$55.00 → $50.00

Oct 2

Joseph Civello

Truist

HoldMaintains

$42.00 → $29.00

Oct 2

Kevin Cook

TheStreet.com

BuyInitiates Coverage

Oct 2

Ashley Owens

KeyBanc

HoldMaintains

Oct 2

Randal Konik

Jefferies

BuyMaintains

$75.00 → $60.00

Oct 2

Zachary Warring

CFRA

BuyMaintains

$62.00

Oct 2

Georgy Vashchenko

Freedom Capital

BuyUpgrades

$54.00 → $51.00

Oct 2

Lorraine Hutchinson

BofA Securities

SellReiterates

$30.00 → $24.00

Oct 2

Kelly Crago

BMO Capital

SellReiterates

$30.00 → $25.00

Oct 2

Matthew Boss

JP Morgan

SellMaintains

$40.00 → $33.00

Oct 2

Jay Sole

UBS

HoldMaintains

$42.00 → $34.00

Oct 2

Ike Boruchow

Wells Fargo

HoldInitiates Coverage

$40.00 → $30.00

Oct 2

Jonathan Komp

Baird

HoldMaintains

$44.00 → $36.00

Oct 2

Tom Nikic

Needham

HoldInitiates Coverage

Oct 2

Zacks Equity Research

SellInitiates Coverage

Oct 2

Piral Dadhania

RBC Capital

HoldInitiates Coverage

$40.00

Oct 2

Michael Binetti

Evercore ISI Group

HoldMaintains

$34.00 → $28.00

Oct 2

Alexandra Straton

Morgan Stanley

SellMaintains

$31.00 → $27.00

Oct 2

Simeon Siegel

Guggenheim

BuyMaintains

$60.00 → $50.00

Oct 1

Brooke Roach

Goldman Sachs

HoldMaintains

$38.00 → $30.00

Oct 1

Rick Patel

Raymond James

HoldMaintains

Sep 29

Krisztina Katai

Deutsche Bank

HoldInitiates Coverage

$45.00 → $37.00

Sep 28

Akshay Gupta

HSBC

HoldMaintains

$48.00 → $40.00

Sep 28

Brian Nagel

Oppenheimer

BuyMaintains

$52.00

Sep 28

Nauman Khan

InvestorPlace

SellInitiates Coverage

Sep 25

graywolf

Hot Copper

SellInitiates Coverage

Sep 18

Rajani Lohia

Zacks Equity Research

SellInitiates Coverage

Sep 18

Swagata Bhattacharya

Zacks Equity Research

SellInitiates Coverage

Sep 4

NIKE, Inc. (NKE) Analyst Forecast

Analyst Consensus Rating

Consensus Rating

Average Price Target

Latest NKE Analyst Ratings & Recommendations

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