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ServiceNow, Inc.

NOWNYSETechnologySoftware - Application

$141.97Today:- (-)1Y −17.79%

As of Oct 16, 2026 close

Market cap
$154.07B
P/E (TTM)
92.26
Forward P/E
92.33
Dividend yield
-
52-week range
$81.24$192.97
Volume (live)
-
Avg. volume (3M)
11.53M

ServiceNow, Inc. (NOW) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for ServiceNow, Inc. stock.

Analyst Consensus Rating

Investment consensus from 39 professional research analysts

Consensus Rating

Buy
Based on 39 unique analysts
(61 total ratings in last 90 days)
Very High Confidence34.0:1 Buy/Sell

Average Price Target

$157.61
+11.02% upside

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Strong Sell
Sell
Hold
Buy
Strong Buy

Latest NOW Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Rob Owens
Piper Sandler
BuyMaintains
$140.00 → $175.00
Gregg Moskowitz
Mizuho
BuyMaintains
$140.00 → $170.00
Derrick Wood
TD Cowen
BuyReiterates
$140.00 → $165.00
Tyler Radke
Citi
BuyMaintains
$154.00 → $170.00
Anirudha Bhagat
Zacks Equity Research
HoldInitiates Coverage
-
Brian Schwartz
Oppenheimer
BuyReiterates
$140.00 → $165.00
Kirk Materne
Evercore ISI Group
BuyMaintains
$160.00 → $175.00
Samad Samana
Jefferies
BuyMaintains
$140.00
Michael Turrin
Wells Fargo
BuyInitiates Coverage
$175.00 → $190.00
Shuvra Shankar Dey
Zacks Equity Research
BuyInitiates Coverage
-
Allan Verkhovski
BTIG
BuyMaintains
$170.00
Raimo Lenschow
Barclays
BuyMaintains
$134.00 → $160.00
Matthew Hedberg
RBC Capital
BuyMaintains
$130.00 → $176.00
Aniruddha Ganguly
Zacks Equity Research
HoldInitiates Coverage
-
Daniel Ives
Yorkville Ives
BuyInitiates
$160.00
Joseph Bonner
Argus Research
BuyMaintains
$134.00 → $170.00
Daniel Ives
Yorkville Ives
BuyInitiates
$160.00
Karl Keirstead
UBS
HoldMaintains
$110.00 → $150.00
Brad Reback
Stifel Nicolaus
BuyMaintains
$120.00 → $160.00
Joseph Bonner
Argus Research
BuyMaintains
$134.00 → $170.00
Samad Samana
Jefferies
BuyMaintains
$140.00
Shivangi Deora
Zacks Equity Research
BuyInitiates Coverage
-
Zacks Equity Research
Zacks Equity Research
HoldInitiates Coverage
-
Thomas Blakey
Cantor Fitzgerald
BuyMaintains
$141.00 → $174.00
Mike Cikos
Needham
BuyMaintains
$115.00 → $155.00
Peter Weed
Bernstein
BuyMaintains
$248.00
Allan Verkhovski
BTIG
BuyReiterates
$150.00 → $170.00
Aniruddha Ganguly
Zacks Equity Research
SellInitiates Coverage
-
Supriyo BoseSheraz Mian
Zacks Equity Research
BuyInitiates Coverage
-
Adam Wood
Morgan Stanley
BuyMaintains
-
Zacks Equity Research
Zacks Equity Research
SellInitiates Coverage
-
Anirudha Bhagat
Zacks Equity Research
BuyInitiates Coverage
-
Tal Liani
BofA Securities
BuyReiterates
$130.00 → $150.00
Derrick Wood
TD Cowen
BuyMaintains
$140.00
Derrick Wood
TD Cowen
BuyMaintains
$140.00
Michael Turrin
Wells Fargo
BuyInitiates Coverage
$160.00 → $175.00
David Hynes
Canaccord Genuity
BuyMaintains
$145.00
Aniruddha Ganguly
Zacks Equity Research
SellInitiates Coverage
-
Kirk Materne
Evercore ISI Group
BuyMaintains
$160.00
Andrew Rocco
Zacks Equity Research
BuyInitiates Coverage
-
Tracey RyniecBenjamin Rains Sheraz Mian
Zacks Equity Research
BuyInitiates Coverage
-
Geoffrey Seiler
MoneyShow.Com
BuyInitiates Coverage
-
Tyler Radke
Citi
BuyMaintains
$156.00 → $154.00
Saiyi He
CMB International
BuyMaintains
$160.00
Matthew Hedberg
RBC Capital
BuyMaintains
$130.00
Brad Reback
Stifel Nicolaus
BuyMaintains
$120.00
Karl Keirstead
UBS
HoldMaintains
$115.00 → $110.00
Mike Cikos
Needham
BuyMaintains
$115.00
John Difucci
Guggenheim
BuyMaintains
$125.00
Samik Chatterjee
JP Morgan
BuyReiterates
$145.00 → $150.00
Robert Oliver
Baird
BuyMaintains
$118.00 → $125.00
Jackson Ader
KeyBanc
SellMaintains
$85.00
Arjun Bhatia
William Blair
BuyReiterates
-
Brian Schwartz
Oppenheimer
BuyReiterates
$140.00
Raimo Lenschow
Barclays
BuyMaintains
$134.00
Miller Jump
Truist
BuyMaintains
$130.00
Peter Weed
Bernstein
BuyMaintains
$236.00 → $248.00
Gabriela Borges
Goldman Sachs
BuyMaintains
$145.00 → $152.00
Thomas Blakey
Cantor Fitzgerald
BuyReiterates
$141.00
Samad Samana
Jefferies
BuyMaintains
$135.00 → $140.00
Keith Bachman
BMO Capital
BuyInitiates Coverage
$115.00 → $118.00

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 16, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for NOW?

The analyst consensus rating for NOW is Buy, based on the latest ratings from 39 analysts over the last 90 days.

What is the average price target for NOW?

The average 12-month price target for NOW is $157.61, representing an upside of 11.0% from the Oct 16, 2026 close of $141.97.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.