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Prudential Financial, Inc.

PRUNYSEFinancialsInsurance - Life

$114.99Today:- (-)1Y +16.13%

As of Oct 23, 2026 close

Market cap
$37.33B
P/E (TTM)
9.72
Forward P/E
5.29
Dividend yield
4.70%
52-week range
$91.89$127.72
Volume (live)
-
Avg. volume (3M)
1.62M

Prudential Financial, Inc. (PRU) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for Prudential Financial, Inc. stock.

Analyst Consensus Rating

Investment consensus from 13 professional research analysts

Consensus Rating

Hold
Based on 13 unique analysts
(25 total ratings in last 90 days)
High Confidence0.7:1 Buy/Sell

Average Price Target

$112.56
−2.11% downside

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Strong Sell
Sell
Hold
Buy
Strong Buy

Latest PRU Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Pablo Singzon
JP Morgan
HoldReiterates
$127.00 → $124.00
Andrew Kligerman
TD Cowen
HoldMaintains
$114.00 → $112.00
Alex Scott
Barclays
SellMaintains
$96.00 → $94.00
Bob Huang
Morgan Stanley
SellReiterates
$105.00 → $100.00
Ryan Krueger
KBW
HoldMaintains
$123.00 → $119.00
Paul Newsome
Piper Sandler
HoldMaintains
$120.00
Pablo Singzon
JP Morgan
HoldReiterates
$131.00 → $127.00
Zacks Equity Research
Zacks Equity Research
BuyInitiates Coverage
-
Yaron Kinar
Mizuho
HoldMaintains
$109.00 → $108.00
Joshua Shanker
BofA Securities
HoldMaintains
$130.00 → $132.00
Wesley Carmichael
Wells Fargo
SellMaintains
$110.00 → $104.00
Alex Scott
Barclays
SellMaintains
$92.00 → $96.00
Tanuka De
TopStockAnalysts
BuyInitiates Coverage
-
Bob Huang
Morgan Stanley
SellMaintains
$105.00
Wesley Carmichael
Wells Fargo
SellMaintains
$110.00
Paul Newsome
Piper Sandler
HoldMaintains
$128.00
Zacks Equity Research
Zacks Equity Research
BuyInitiates Coverage
-
Wilma Burdis
Raymond James
HoldMaintains
-
Wilma Burdis
Raymond James
HoldMaintains
-
Andrew Kligerman
TD Cowen
HoldReiterates
$114.00
Kevin Heal
Argus Research
HoldMaintains
-
Pablo Singzon
JP Morgan
HoldReiterates
$129.00 → $131.00
Yaron Kinar
Mizuho
HoldMaintains
$109.00 → $113.00
Alex Scott
Barclays
SellMaintains
$92.00
Joshua Shanker
BofA Securities
HoldReiterates
$114.00 → $130.00

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 22, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for PRU?

The analyst consensus rating for PRU is Hold, based on the latest ratings from 13 analysts over the last 90 days.

What is the average price target for PRU?

The average 12-month price target for PRU is $112.56, representing a downside of 2.1% from the Oct 23, 2026 close of $114.99.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.