What is the analyst consensus rating for PRU?

The analyst consensus rating for PRU is "Hold" based on 10 analyst recommendations.

What is the average price target for PRU?

The average 12-month price target for PRU is $98.40, representing a downside of 4.7% from the current price of $103.22.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.

Prudential Financial, Inc. (PRU) Forecast: Analyst Ratings & Targets

Latest PRU Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Apr 23, 2026	Ryan Krueger	Keefe, Bruyette & Woods	Maintains	Hold	$104.00 → $100.00 -4.00 (-3.9%)
Apr 23, 2026	Michael Zaremski	BMO Capital	Maintains	Sell	$91.00 → $87.00 -4.00 (-4.4%)
Apr 22, 2026	John Barnidge	Piper Sandler	Maintains	Hold	$105.00 → $99.00 -6.00 (-5.7%)
Apr 22, 2026	Suneet Kamath	Jefferies	Downgrades	Hold	$124.00 → $98.00 -26.00 (-21.0%)
Apr 22, 2026	Alex Scott	Barclays	Downgrades	Sell	$110.00 → $91.00 -19.00 (-17.3%)
Apr 14, 2026	Jay Cohen	BofA Securities	Maintains	Hold	$112.00 → $104.00 -8.00 (-7.1%)
Apr 13, 2026	Yaron Kinar	Mizuho	Maintains	Hold	$113.00 → $101.00 -12.00 (-10.6%)
Apr 10, 2026	Ryan Krueger	Keefe, Bruyette & Woods	Maintains	Hold	$106.00 → $104.00 -2.00 (-1.9%)
Apr 10, 2026	Wesley Carmichael	Wells Fargo	Maintains	Sell	$103.00 → $95.00 -8.00 (-7.8%)
Apr 9, 2026	Michael Ward	UBS	Maintains	Hold	$105.00 → $98.00 -7.00 (-6.7%)
Apr 8, 2026	Alex Scott	Barclays	Maintains	Hold	$119.00 → $110.00 -9.00 (-7.6%)
Mar 26, 2026	Ryan Krueger	Keefe, Bruyette & Woods	Initiates	Hold	$106.00
Mar 11, 2026	Alex Scott	Barclays	Maintains	Hold	$124.00 → $119.00 -5.00 (-4.0%)
Mar 3, 2026	Nigel Dally	Morgan Stanley	Maintains	Hold	$120.00 → $111.00 -9.00 (-7.5%)
Feb 25, 2026	Wesley Carmichael	Wells Fargo	Downgrades	Sell	$115.00 → $103.00 -12.00 (-10.4%)

Ryan Krueger

Keefe, Bruyette & Woods

HoldMaintains

$104.00 → $100.00

Apr 23

Michael Zaremski

BMO Capital

SellMaintains

$91.00 → $87.00

Apr 23

John Barnidge

Piper Sandler

HoldMaintains

$105.00 → $99.00

Apr 22

Suneet Kamath

Jefferies

HoldDowngrades

$124.00 → $98.00

Apr 22

Alex Scott

Barclays

SellDowngrades

$110.00 → $91.00

Apr 22

Jay Cohen

BofA Securities

HoldMaintains

$112.00 → $104.00

Apr 14

Yaron Kinar

Mizuho

HoldMaintains

$113.00 → $101.00

Apr 13

Ryan Krueger

Keefe, Bruyette & Woods

HoldMaintains

$106.00 → $104.00

Apr 10

Wesley Carmichael

Wells Fargo

SellMaintains

$103.00 → $95.00

Apr 10

Michael Ward

UBS

HoldMaintains

$105.00 → $98.00

Apr 9

Alex Scott

Barclays

HoldMaintains

$119.00 → $110.00

Apr 8

Ryan Krueger

Keefe, Bruyette & Woods

HoldInitiates

$106.00

Mar 26

Alex Scott

Barclays

HoldMaintains

$124.00 → $119.00

Mar 11

Nigel Dally

Morgan Stanley

HoldMaintains

$120.00 → $111.00

Mar 3

Wesley Carmichael

Wells Fargo

SellDowngrades

$115.00 → $103.00

Feb 25

Prudential Financial, Inc. (PRU) Analyst Forecast

Analyst Consensus Rating

Consensus Rating

Average Price Target

Latest PRU Analyst Ratings & Recommendations

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