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The Boston Beer Company, Inc.

SAMNYSEConsumer StaplesBeverages - Brewers

$200.30Today:- (-)1Y −10.89%

As of Oct 27, 2026 close

Market cap
$2.05B
P/E (TTM)
-
Forward P/E
-
Dividend yield
-
52-week range
$158.68$264.46
Volume (live)
-
Avg. volume (3M)
233.10K

The Boston Beer Company, Inc. (SAM) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for The Boston Beer Company, Inc. stock.

Analyst Consensus Rating

Investment consensus from 9 professional research analysts

Consensus Rating

Hold
Based on 9 unique analysts
(15 total ratings in last 90 days)
Medium Confidence0.5:1 Buy/Sell

Average Price Target

$188.86
−5.71% downside

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Strong Sell
Sell
Hold
Buy
Strong Buy

Latest SAM Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Michael Lavery
Piper Sandler
HoldMaintains
$195.00
Bonnie Herzog
Goldman Sachs
SellMaintains
$160.00 → $153.00
Peter Grom
UBS
HoldReiterates
$190.00 → $204.00
Nik Modi
RBC Capital
HoldMaintains
$190.00
Nadine Sarwat
Bernstein
HoldInitiates Coverage
$195.00
Peter Grom
UBS
HoldMaintains
$190.00
Zacks Equity Research
Zacks Equity Research
BuyInitiates Coverage
-
Nadine Sarwat
Bernstein
HoldReiterates
$195.00
Filippo Falorni
Citi
HoldMaintains
$185.00
Nik Modi
RBC Capital
HoldMaintains
$210.00 → $190.00
Zacks Equity Research
Zacks Equity Research
BuyInitiates Coverage
-
Bonnie Herzog
Goldman Sachs
SellMaintains
$160.00
Nadine Sarwat
Bernstein
HoldMaintains
$210.00 → $195.00
Robert Ottenstein
Evercore ISI Group
HoldMaintains
$200.00
Andrew Rocco
Zacks Equity Research
SellInitiates Coverage
-

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 23, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for SAM?

The analyst consensus rating for SAM is Hold, based on the latest ratings from 9 analysts over the last 90 days.

What is the average price target for SAM?

The average 12-month price target for SAM is $188.86, representing a downside of 5.7% from the Oct 27, 2026 close of $200.30.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.