Sally Beauty Holdings, Inc.

SBHNYSEConsumer DiscretionarySpecialty Retail

$17.43- (-)1Y +17.00%

As of Oct 26, 2026 close

Market cap: $1.71B
P/E (TTM): 8.88
Forward P/E: 9.25
Dividend yield: -
52-week range: $11.54$17.92
Volume (live): -
Avg. volume (3M): 1.38M

Sally Beauty Holdings, Inc. (SBH) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for Sally Beauty Holdings, Inc. stock.

Analyst Consensus Rating

Investment consensus from 4 professional research analysts

Consensus Rating

Buy

Based on 4 unique analysts

(5 total ratings in last 90 days)

Low Confidence2.0:1 Buy/Sell

Average Price Target

$17.33

−0.57% downside

Loading chart...

Strong Sell

Sell

Hold

Buy

Strong Buy

Latest SBH Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Sep 23, 2026	Susan Anderson	Canaccord Genuity	Maintains	Buy	$20.00
Sep 22, 2026	Zacks Equity Research	Zacks Equity Research	Initiates Coverage	Hold	-
Sep 4, 2026	Zacks Equity Research	Zacks Equity Research	Initiates Coverage	Hold	-
Aug 4, 2026	Oliver Chen	TD Cowen	Reiterates	Buy	$17.00 → $19.00 +2.00 (+11.8%)
Aug 4, 2026	Simeon Gutman	Morgan Stanley	Reiterates	Sell	$13.00

Susan Anderson

Canaccord Genuity

BuyMaintains

$20.00

Sep 23

Zacks Equity Research

HoldInitiates Coverage

Sep 22

Zacks Equity Research

HoldInitiates Coverage

Sep 4

Oliver Chen

TD Cowen

BuyReiterates

$17.00 → $19.00

Aug 4

Simeon Gutman

Morgan Stanley

SellReiterates

$13.00

Aug 4

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Sep 23, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for SBH?

The analyst consensus rating for SBH is Buy, based on the latest ratings from 4 analysts over the last 90 days.

What is the average price target for SBH?

The average 12-month price target for SBH is $17.33, representing a downside of 0.6% from the Oct 26, 2026 close of $17.43.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.