WPP (WPP) Cash Flow: Operating & Free Cash Flow

WPP (WPP) Cash Flow Statement

In fiscal 2025 (fiscal year ended Dec 31, 2025), WPP generated GBP 724.00M of operating cash flow and spent GBP 91.00M on capital expenditures. That left free cash flow of GBP 633.00M, down 48.1% from GBP 1.22B a year earlier, or 4.7% of revenue. It returned GBP 440.00M to shareholders through GBP 343.00M in dividends and GBP 97.00M in share buybacks.

WPP Cash Flow Statement Analysis

Values in billions GBP

Income Statement Balance Sheet Cash Flow Ratios

Scale:

Scroll to see more

Cash flow statement showing operating, investing, and financing activities for WPP plc (WPP) - Annual data in billions GBP
Breakdown	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017
Period ending	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017
Operating Activities
Net Income	-0.22	0.63	0.20	0.78	0.72	-2.97	0.84	0.82	1.96
Depreciation & Amortization	0.45	0.49	1.18	0.51	0.54	0.61	0.64	0.45	0.46
Stock Based Compensation	0.07	0.11	0.14	0.12	0.10	0.07	0.07	0.08	0.10
Change in Working Capital	0.10	0.19	-0.26	-0.85	0.70	0.84	-0.04	-0.34	-0.36
Change in Accounts Receivable	0.31	0.31	0.23	-0.50	-0.58	0.59	0.16	-0.30	-0.09
Change in Accounts Payable	0.00	0.03	-0.68	-0.16	0.00	0.20	0.00	0.00	0.00
Change in Other Working Capital	-0.21	-0.16	0.34	0.26	1.28	0.06	-0.20	-0.04	-0.27
Other Operating Activities	0.32	-0.01	0.34	0.26	-0.04	0.04	0.35	0.67	-0.75
Net Cash from Operating Activities	0.72	1.41	1.24	0.70	2.03	2.05	1.85	1.69	1.41
Investing Activities
Capital Expenditures	-0.09	-0.19	-0.22	-0.22	-0.29	-0.22	-0.34	-0.31	-0.29
Acquisitions	-0.18	-0.15	-0.27	-0.25	-0.41	-0.14	-0.13	-0.24	-0.39
Purchases of Investments	0.00	0.61	0.09	0.04	0.00	0.29	0.00	0.00	0.00
Sales/Maturities of Investments	0.00	-0.05	0.10	0.05	0.05	-0.05	0.00	0.00	0.00
Other Investing Activities	-0.07	0.07	-0.04	0.00	-0.02	-0.04	2.23	0.63	0.13
Net Cash from Investing Activities	-0.35	0.28	-0.38	-0.41	-0.64	-0.16	1.76	0.07	-0.55
Financing Activities
Debt Repayment	0.19	-1.10	-1.15	-0.22	-0.40	0.63	-1.96	-0.44	0.60
Common Stock Issued	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00
Common Stock Repurchased	-0.10	-0.08	-0.05	-0.86	-0.82	-0.29	-0.04	-0.21	-0.50
Dividends Paid	-0.34	-0.43	-0.42	-0.37	-0.31	-0.12	-0.75	-0.75	-0.75
Other Financing Activities	-0.07	-0.18	0.03	-0.08	-0.53	-0.17	-0.16	-0.22	-0.13
Net Cash from Financing Activities	-0.32	-0.99	-0.90	-1.91	-2.06	-0.25	-2.92	-1.61	-0.79
Summary
Effect of Forex Changes on Cash	0.00	-0.09	-0.08	0.06	-0.13	-0.10	-0.09	-0.06	-0.03
Net Change in Cash	0.06	0.61	-0.05	-1.62	-0.80	1.54	0.53	0.20	0.10
Cash at Beginning of Period	2.47	1.86	1.99	3.54	4.34	2.80	2.20	2.00	1.90
Cash at End of Period	2.53	2.47	1.86	1.99	3.54	4.34	2.73	2.20	2.00
Free Cash Flow	0.63	1.22	1.02	0.48	1.74	1.83	1.51	1.38	1.12
Supplemental Disclosures
Interest Paid	-	0.40	0.38	0.30	0.09	0.27	-	-	-
Income Taxes Paid	-	0.39	0.40	0.39	0.39	0.37	-	-	-

Source: Company financial statements from annual and quarterly filings. Data as of Jun 30, 2026. Data sources and methodology

Frequently Asked Questions About WPP Cash Flow

What is WPP's free cash flow?

WPP generated free cash flow of GBP 633.00M in fiscal 2025 (fiscal year ended Dec 31, 2025), operating cash flow of GBP 724.00M minus GBP 91.00M of capital expenditures. That was down 48.1% from GBP 1.22B a year earlier. Free cash flow equaled 4.7% of revenue.

How much does WPP spend on capital expenditures?

WPP spent GBP 91.00M on capital expenditures in fiscal 2025, compared with GBP 189.00M a year earlier. That equals 12.6% of operating cash flow.

Does WPP pay dividends or buy back shares?

Yes. In fiscal 2025 WPP returned GBP 343.00M in dividends and GBP 97.00M in share buybacks to shareholders, according to its cash flow statement.

What is free cash flow?

Free cash flow is operating cash flow minus capital expenditures. It is the cash a company has left for dividends, buybacks, debt repayment or acquisitions after funding its operations and investment. Full definition