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AMZN
(NASDAQ)
Amazon.com, Inc.
$209.77-- (--)
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Amazon.com, Inc. (AMZN) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for Amazon.com, Inc. stock.

Analyst Consensus Rating

Investment consensus from 61 professional research analysts

Consensus Rating

Buy
Based on 61 unique analysts
(114 total ratings in last 90 days)
Very High Confidence∞:1 Buy/Sell

Average Price Target

$281.11
↑ 34.01% Upside

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Strong Sell
Sell
Hold
Buy
Strong Buy

Latest AMZN Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Ken Gawrelski
Wells Fargo
BuyMaintains
$304.00 → $305.00
James Beard
The Motley Fool
BuyInitiates Coverage
-
Ivan Feinseth
Tigress Financial
Strong BuyMaintains
$305.00 → $315.00
Doug Anmuth
JP Morgan
BuyMaintains
$265.00 → $280.00
Ronald Josey
Citi
Strong BuyMaintains
$265.00 → $285.00
John Blackledge
TD Cowen
Strong BuyReiterates
$300.00 → $300.00
Mark Mahaney
Evercore ISI Group
BuyMaintains
$285.00
Sachin Mittal
DBS
BuyMaintains
$297.00
Google Specialty Retail
TipRanks - Google
BuyReiterates
$238.00 → $247.00
PerPlexity Specialty Retail
TipRanks - PerPlexity
BuyReiterates
$237.00
Anthropic Specialty Retail
TipRanks - Anthropic
HoldReiterates
$228.00
DeepSeek Specialty Retail
TipRanks - DeepSeek
BuyReiterates
$234.00 → $241.00
xAi Specialty Retail
TipRanks - xAI
HoldReiterates
$222.00 → $224.00
OpenAI Specialty Retail
TipRanks - OpenAI
HoldReiterates
$226.00 → $232.00
Laura Martin
Needham
Strong BuyReiterates
$265.00 → $265.00
Justin Patterson
KeyBanc
BuyMaintains
$285.00
Mark Shmulik
Bernstein
BuyMaintains
$235.00 → $265.00
Nat Schindler
Scotiabank
BuyMaintains
$275.00
Stephen Wright
MarketWatch Contributors
BuyInitiates Coverage
-
Ben McPoland
The Motley Fool
BuyInitiates Coverage
-
Lloyd Walmsley
Mizuho
BuyMaintains
$315.00
Eric Sheridan
Goldman Sachs
BuyReiterates
$280.00
Brian Nowak
Morgan Stanley
BuyMaintains
$300.00
Google Specialty Retail
TipRanks - Google
BuyReiterates
$247.00 → $237.00
DeepSeek Specialty Retail
TipRanks - DeepSeek
BuyReiterates
$249.00 → $232.00
OpenAI Specialty Retail
TipRanks - OpenAI
HoldReiterates
$242.00 → $227.00
Dylan Carden
William Blair
BuyMaintains
-
John Blackledge
TD Cowen
BuyMaintains
$300.00
Ken Gawrelski
Wells Fargo
BuyMaintains
$305.00 → $304.00
Zaven Boyrazian, MSc
The Motley Fool
BuyInitiates Coverage
-
Saiyi He
CMB International
BuyMaintains
$292.00
Ronald Josey
Citi
Strong BuyMaintains
$320.00 → $265.00
Google Specialty Retail
TipRanks - Google
BuyReiterates
$270.00 → $248.00
PerPlexity Specialty Retail
TipRanks - PerPlexity
BuyReiterates
$276.00 → $253.00
Anthropic Specialty Retail
TipRanks - Anthropic
HoldReiterates
$271.00 → $238.00
DeepSeek Specialty Retail
TipRanks - DeepSeek
BuyReiterates
$272.00 → $249.00
xAi Specialty Retail
TipRanks - xAI
HoldReiterates
$256.00 → $236.00
Brian White
Monness
BuyMaintains
$300.00 → $280.00
Mark Kelley
Stifel Nicolaus
BuyMaintains
$300.00
Joseph Feldman
Telsey Advisory
BuyMaintains
$300.00 → $300.00
Andrew Boone
Citizens
BuyReiterates
$315.00 → $315.00
Maria Ripps
Canaccord Genuity
BuyMaintains
$300.00
Nat Schindler
Scotiabank
BuyMaintains
$300.00 → $275.00
OpenAI Specialty Retail
TipRanks - OpenAI
HoldReiterates
$269.00 → $242.00
Tom Forte
Maxim
BuyReiterates
$280.00 → $290.00
Daniel Kurnos
Benchmark Co.
BuyMaintains
$295.00 → $275.00
Scott Devitt
Wedbush
BuyMaintains
$340.00 → $300.00
Rohit Kulkarni
Roth MKM
BuyMaintains
$295.00 → $285.00
Jim Kelleher
Argus Research
Strong BuyReiterates
$325.00 → $325.00
Simeon Siegel
Guggenheim
Strong BuyMaintains
$300.00 → $300.00
Deepak Mathivanan
Cantor Fitzgerald
BuyMaintains
$260.00 → $250.00
Thomas Champion
Piper Sandler
BuyReiterates
$300.00 → $260.00
Youssef Squali
Truist
Strong BuyMaintains
$290.00 → $280.00
Stephen Wright
MarketWatch Contributors
BuyInitiates Coverage
-
Brent Thill
Jefferies
BuyMaintains
$300.00
Eric Sheridan
Goldman Sachs
BuyReiterates
$300.00 → $280.00
Ross Sandler
Barclays
BuyMaintains
$300.00
Brian Pitz
BMO Capital
BuyMaintains
$304.00 → $310.00
Stephen Ju
UBS
BuyReiterates
$311.00 → $301.00
Ken Gawrelski
Wells Fargo
BuyMaintains
$301.00 → $305.00
Gil Luria
DA Davidson
HoldDowngrades
$300.00 → $175.00
Jason Helfstein
Oppenheimer
BuyMaintains
$325.00 → $260.00
Laura Martin
Needham
BuyMaintains
$265.00
Barton Crockett
Rosenblatt
Strong BuyMaintains
$305.00 → $296.00
Brad Erickson
RBC Capital
BuyReiterates
$300.00 → $300.00
Mark Mahaney
Evercore ISI Group
BuyReiterates
$335.00 → $285.00
Brian Nowak
Morgan Stanley
BuyMaintains
$315.00 → $300.00
Deepak Mathivanan
Cantor Fitzgerald
BuyReiterates
$260.00 → $250.00
Justin Patterson
KeyBanc
BuyMaintains
$308.00 → $285.00
John Blackledge
TD Cowen
BuyMaintains
$315.00 → $300.00
Brian Pitz
BMO Capital
BuyReiterates
$304.00 → $310.00
Shweta Khajuria
Wolfe Research
BuyMaintains
$275.00
Dylan Carden
William Blair
BuyMaintains
-
Nat Schindler
Scotiabank
BuyMaintains
$275.00
Stephen Ju
UBS
Strong BuyMaintains
$310.00 → $311.00
Andrew Boone
Citizens
BuyMaintains
$300.00 → $315.00
Andrew Boone
Citizens JMP
BuyMaintains
$300.00 → $315.00
Google Specialty Retail
TipRanks - Google
BuyReiterates
$273.00 → $270.00
PerPlexity Specialty Retail
TipRanks - PerPlexity
BuyReiterates
$246.00 → $276.00
Anthropic Specialty Retail
TipRanks - Anthropic
BuyReiterates
$275.00 → $271.00
DeepSeek Specialty Retail
TipRanks - DeepSeek
BuyReiterates
$276.00 → $272.00
xAi Specialty Retail
TipRanks - xAI
HoldUpgrades
$229.00 → $256.00
Joseph Feldman
Telsey Advisory
BuyMaintains
$300.00 → $300.00
OpenAI Specialty Retail
TipRanks - OpenAI
BuyReiterates
$272.00 → $269.00
Scott Devitt
Wedbush
BuyReiterates
$340.00 → $340.00
Justin Patterson
Keybanc
BuyMaintains
$303.00 → $308.00
Justin Patterson
KeyBanc
BuyMaintains
$303.00 → $308.00
Alexander Haissl
Rothschild & Co Redburn
HoldMaintains
$230.00
Justin Post
BofA Securities
BuyReiterates
$286.00
Jason Helfstein
Oppenheimer
BuyMaintains
$305.00 → $315.00
Brian Nowak
Morgan Stanley
BuyMaintains
$315.00
Mark Kelley
Stifel Nicolaus
BuyMaintains
$295.00 → $300.00
Mark Kelley
Stifel
Strong BuyMaintains
$295.00 → $300.00
Justin Post
BofA Securities
Strong BuyMaintains
$303.00 → $286.00
Helena Wang
Phillip
BuyMaintains
$290.00
Rohit Kulkarni
Roth MKM
BuyMaintains
$270.00 → $295.00
Rohit Kulkarni
Roth Capital
Strong BuyMaintains
$270.00 → $295.00
Colin Sebastian
Baird
BuyReiterates
$285.00
Brad Erickson
RBC Capital
BuyMaintains
$300.00
Ronald Josey
Citi
BuyReiterates
$320.00
Chris Ciaccia
TheStreet.com
BuyInitiates Coverage
-
Sumit Singh
Zacks Equity Research
BuyInitiates Coverage
-
Josh Beck
Raymond James
BuyMaintains
$275.00 → $260.00
Zaven Boyrazian, MSc
The Motley Fool
BuyInitiates Coverage
-
Eric Sheridan
Goldman Sachs
BuyMaintains
$290.00 → $300.00
John Blackledge
TD Cowen
Strong BuyMaintains
$300.00 → $315.00
Ken Gawrelski
Wells Fargo
BuyMaintains
$295.00 → $301.00
Lloyd Walmsley
Mizuho
BuyMaintains
$246.29 → $315.00
Ross Sandler
Barclays
BuyMaintains
$300.00
Deepak Mathivanan
Cantor Fitzgerald
BuyMaintains
$315.00 → $260.00
Youssef Squali
Truist
BuyMaintains
-
Brent Thill
Jefferies
Strong BuyMaintains
$275.00 → $300.00
Shweta Khajuria
Wolfe Research
BuyMaintains
$305.00 → $275.00
Ritujay Ghosh
Zacks Equity Research
BuyInitiates Coverage
-

Frequently Asked Questions

What is the analyst consensus rating for AMZN?

The analyst consensus rating for AMZN is "Buy" based on 61 analyst recommendations.

What is the average price target for AMZN?

The average 12-month price target for AMZN is $281.11, representing an upside of 34.0% from the current price of $209.77.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.