What is the analyst consensus rating for AMZN?

The analyst consensus rating for AMZN is "Buy" based on 48 analyst recommendations.

What is the average price target for AMZN?

The average 12-month price target for AMZN is $294.03, representing an upside of 46.2% from the current price of $201.15.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.

Amazon.com, Inc. (AMZN) Forecast: Analyst Ratings & Targets

Latest AMZN Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Feb 3, 2026	Stephen Ju	UBS	Maintains	Strong Buy	$310.00 → $311.00 +1.00 (0.3%)
Feb 2, 2026	Andrew Boone	Citizens	Maintains	Buy	$300.00 → $315.00 +15.00 (5.0%)
Jan 30, 2026	Google Specialty Retail	TipRanks - Google	Reiterates	Buy	$273.00 → $270.00 -3.00 (-1.1%)
Jan 30, 2026	PerPlexity Specialty Retail	TipRanks - PerPlexity	Reiterates	Buy	$246.00 → $276.00 +30.00 (12.2%)
Jan 30, 2026	Anthropic Specialty Retail	TipRanks - Anthropic	Reiterates	Buy	$275.00 → $271.00 -4.00 (-1.4%)
Jan 30, 2026	DeepSeek Specialty Retail	TipRanks - DeepSeek	Reiterates	Buy	$276.00 → $272.00 -4.00 (-1.4%)
Jan 30, 2026	xAi Specialty Retail	TipRanks - xAI	Upgrades	Hold	$229.00 → $256.00 +27.00 (11.8%)
Jan 30, 2026	Joseph Feldman	Telsey Advisory	Maintains	Buy	$300.00 → $300.00 +0.00 (0.0%)
Jan 30, 2026	OpenAI Specialty Retail	TipRanks - OpenAI	Reiterates	Buy	$272.00 → $269.00 -3.00 (-1.1%)
Jan 29, 2026	Scott Devitt	Wedbush	Reiterates	Buy	$340.00 → $340.00 +0.00 (0.0%)
Jan 28, 2026	Justin Patterson	Keybanc	Maintains	Buy	$303.00 → $308.00 +5.00 (1.6%)
Jan 28, 2026	Justin Patterson	KeyBanc	Maintains	Buy	$303.00 → $308.00 +5.00 (1.6%)
Jan 28, 2026	Alexander Haissl	Rothschild & Co Redburn	Maintains	Hold	$230.00
Jan 28, 2026	Justin Post	BofA Securities	Reiterates	Buy	$286.00
Jan 28, 2026	Jason Helfstein	Oppenheimer	Maintains	Buy	$305.00 → $315.00 +10.00 (3.3%)
Jan 28, 2026	Brian Nowak	Morgan Stanley	Maintains	Buy	$315.00
Jan 27, 2026	Mark Kelley	Stifel Nicolaus	Maintains	Buy	$295.00 → $300.00 +5.00 (1.7%)
Jan 27, 2026	Mark Kelley	Stifel	Maintains	Strong Buy	$295.00 → $300.00 +5.00 (1.7%)
Jan 27, 2026	Justin Post	BofA Securities	Maintains	Strong Buy	$303.00 → $286.00 -17.00 (-5.6%)
Jan 26, 2026	Helena Wang	Phillip	Maintains	Buy	$290.00
Jan 26, 2026	Rohit Kulkarni	Roth MKM	Maintains	Buy	$270.00 → $295.00 +25.00 (9.3%)
Jan 26, 2026	Rohit Kulkarni	Roth Capital	Maintains	Strong Buy	$270.00 → $295.00 +25.00 (9.3%)
Jan 26, 2026	Colin Sebastian	Baird	Reiterates	Buy	$285.00
Jan 26, 2026	Brad Erickson	RBC Capital	Maintains	Buy	$300.00
Jan 23, 2026	Ronald Josey	Citi	Reiterates	Buy	$320.00
Jan 20, 2026	Chris Ciaccia	TheStreet.com	Initiates Coverage	Buy	-
Jan 16, 2026	Sumit Singh	Zacks Equity Research	Initiates Coverage	Buy	-
Jan 15, 2026	Josh Beck	Raymond James	Maintains	Buy	$275.00 → $260.00 -15.00 (-5.5%)
Jan 14, 2026	Zaven Boyrazian, MSc	The Motley Fool	Initiates Coverage	Buy	-
Jan 14, 2026	Eric Sheridan	Goldman Sachs	Maintains	Buy	$290.00 → $300.00 +10.00 (3.5%)
Jan 13, 2026	John Blackledge	TD Cowen	Maintains	Strong Buy	$300.00 → $315.00 +15.00 (5.0%)
Jan 12, 2026	Ken Gawrelski	Wells Fargo	Maintains	Buy	$295.00 → $301.00 +6.00 (2.0%)
Jan 9, 2026	Lloyd Walmsley	Mizuho	Maintains	Buy	$246.29 → $315.00 +68.71 (27.9%)
Jan 9, 2026	Ross Sandler	Barclays	Maintains	Buy	$300.00
Jan 8, 2026	Deepak Mathivanan	Cantor Fitzgerald	Maintains	Buy	$315.00 → $260.00 -55.00 (-17.5%)
Jan 8, 2026	Youssef Squali	Truist	Maintains	Buy	-
Jan 5, 2026	Brent Thill	Jefferies	Maintains	Strong Buy	$275.00 → $300.00 +25.00 (9.1%)
Jan 5, 2026	Shweta Khajuria	Wolfe Research	Maintains	Buy	$305.00 → $275.00 -30.00 (-9.8%)
Jan 5, 2026	Ritujay Ghosh	Zacks Equity Research	Initiates Coverage	Buy	-
Jan 4, 2026	Brent Thill	Jefferies	Initiates Coverage	Buy	$275.00 → $300.00 +25.00 (9.1%)
Dec 23, 2025	Sumit Singh	Zacks Equity Research	Initiates Coverage	Buy	-
Dec 18, 2025	Ronald Josey	Citi	Maintains	Buy	$320.00
Dec 18, 2025	Supriyo Bose	Zacks Equity Research	Initiates Coverage	Buy	-
Dec 17, 2025	Tirthankar Chakraborty	Zacks Equity Research	Initiates Coverage	Buy	-
Dec 17, 2025	Brad Erickson	RBC Capital	Maintains	Buy	$300.00
Dec 16, 2025	Brian Pitz	BMO Capital	Maintains	Buy	$300.00 → $304.00 +4.00 (1.3%)
Dec 12, 2025	Doug Anmuth	JP Morgan	Maintains	Buy	$305.00
Dec 11, 2025	John Blackledge	TD Cowen	Reiterates	Strong Buy	$300.00 → $300.00 +0.00 (0.0%)
Dec 10, 2025	Rohit Kulkarni	Roth MKM	Maintains	Buy	$270.00
Dec 10, 2025	Simeon Siegel	Guggenheim	Initiates	Strong Buy	$300.00
Dec 9, 2025	Simeon Siegel	Guggenheim	Initiates	Buy	$300.00
Dec 7, 2025	Zaven Boyrazian, MSc	The Motley Fool	Initiates Coverage	Buy	-
Dec 5, 2025	Justin Patterson	KeyBanc	Maintains	Buy	-
Dec 5, 2025	Mark Shmulik	Bernstein	Maintains	Buy	$300.00
Dec 5, 2025	Eric Sheridan	Goldman Sachs	Maintains	Buy	$290.00
Dec 4, 2025	Barton Crockett	Rosenblatt	Maintains	Strong Buy	$305.00 → $305.00 +0.00 (0.0%)
Dec 3, 2025	Mark Kelley	Stifel Nicolaus	Maintains	Buy	$295.00
Dec 3, 2025	Andrew Boone	Citizens	Reiterates	Buy	$300.00 → $300.00 +0.00 (0.0%)
Dec 3, 2025	Scott Devitt	Wedbush	Reiterates	Buy	$340.00 → $340.00 +0.00 (0.0%)
Dec 3, 2025	Ben McPoland	The Motley Fool	Initiates Coverage	Buy	-
Dec 3, 2025	Thomas Champion	Piper Sandler	Reiterates	Buy	$300.00
Dec 3, 2025	Justin Post	BofA Securities	Maintains	Strong Buy	$272.00 → $303.00 +31.00 (11.4%)
Dec 2, 2025	Ken Gawrelski	Wells Fargo	Maintains	Buy	$292.00 → $295.00 +3.00 (1.0%)
Dec 1, 2025	Jason Helfstein	Oppenheimer	Maintains	Buy	$290.00 → $305.00 +15.00 (5.2%)
Nov 25, 2025	Barton Crockett	Rosenblatt	Maintains	Strong Buy	$305.00 → $305.00 +0.00 (0.0%)
Nov 24, 2025	Nicholas Jones CFA	Exane BNP Paribas	Initiates	Buy	-
Nov 21, 2025	PerPlexity Specialty Retail	TipRanks - PerPlexity	Reiterates	Buy	$283.00 → $246.00 -37.00 (-13.1%)
Nov 21, 2025	xAi Specialty Retail	TipRanks - xAI	Upgrades	Hold	$259.00 → $229.00 -30.00 (-11.6%)
Nov 21, 2025	OpenAI Specialty Retail	TipRanks - OpenAI	Reiterates	Buy	$276.00 → $240.00 -36.00 (-13.0%)

Stephen Ju

UBS

Strong BuyMaintains

$310.00 → $311.00

Feb 3

Andrew Boone

Citizens

BuyMaintains

$300.00 → $315.00

Feb 2

Google Specialty Retail

TipRanks - Google

BuyReiterates

$273.00 → $270.00

Jan 30

PerPlexity Specialty Retail

TipRanks - PerPlexity

BuyReiterates

$246.00 → $276.00

Jan 30

Anthropic Specialty Retail

TipRanks - Anthropic

BuyReiterates

$275.00 → $271.00

Jan 30

DeepSeek Specialty Retail

TipRanks - DeepSeek

BuyReiterates

$276.00 → $272.00

Jan 30

xAi Specialty Retail

TipRanks - xAI

HoldUpgrades

$229.00 → $256.00

Jan 30

Joseph Feldman

Telsey Advisory

BuyMaintains

$300.00 → $300.00

Jan 30

OpenAI Specialty Retail

TipRanks - OpenAI

BuyReiterates

$272.00 → $269.00

Jan 30

Scott Devitt

Wedbush

BuyReiterates

$340.00 → $340.00

Jan 29

Justin Patterson

Keybanc

BuyMaintains

$303.00 → $308.00

Jan 28

Justin Patterson

KeyBanc

BuyMaintains

$303.00 → $308.00

Jan 28

Alexander Haissl

Rothschild & Co Redburn

HoldMaintains

$230.00

Jan 28

Justin Post

BofA Securities

BuyReiterates

$286.00

Jan 28

Jason Helfstein

Oppenheimer

BuyMaintains

$305.00 → $315.00

Jan 28

Brian Nowak

Morgan Stanley

BuyMaintains

$315.00

Jan 28

Mark Kelley

Stifel Nicolaus

BuyMaintains

$295.00 → $300.00

Jan 27

Mark Kelley

Stifel

Strong BuyMaintains

$295.00 → $300.00

Jan 27

Justin Post

BofA Securities

Strong BuyMaintains

$303.00 → $286.00

Jan 27

Helena Wang

Phillip

BuyMaintains

$290.00

Jan 26

Rohit Kulkarni

Roth MKM

BuyMaintains

$270.00 → $295.00

Jan 26

Rohit Kulkarni

Roth Capital

Strong BuyMaintains

$270.00 → $295.00

Jan 26

Colin Sebastian

Baird

BuyReiterates

$285.00

Jan 26

Brad Erickson

RBC Capital

BuyMaintains

$300.00

Jan 26

Ronald Josey

Citi

BuyReiterates

$320.00

Jan 23

Chris Ciaccia

TheStreet.com

BuyInitiates Coverage

Jan 20

Sumit Singh

Zacks Equity Research

BuyInitiates Coverage

Jan 16

Josh Beck

Raymond James

BuyMaintains

$275.00 → $260.00

Jan 15

Zaven Boyrazian, MSc

The Motley Fool

BuyInitiates Coverage

Jan 14

Eric Sheridan

Goldman Sachs

BuyMaintains

$290.00 → $300.00

Jan 14

John Blackledge

TD Cowen

Strong BuyMaintains

$300.00 → $315.00

Jan 13

Ken Gawrelski

Wells Fargo

BuyMaintains

$295.00 → $301.00

Jan 12

Lloyd Walmsley

Mizuho

BuyMaintains

$246.29 → $315.00

Jan 9

Ross Sandler

Barclays

BuyMaintains

$300.00

Jan 9

Deepak Mathivanan

Cantor Fitzgerald

BuyMaintains

$315.00 → $260.00

Jan 8

Youssef Squali

Truist

BuyMaintains

Jan 8

Brent Thill

Jefferies

Strong BuyMaintains

$275.00 → $300.00

Jan 5

Shweta Khajuria

Wolfe Research

BuyMaintains

$305.00 → $275.00

Jan 5

Ritujay Ghosh

Zacks Equity Research

BuyInitiates Coverage

Jan 5

Brent Thill

Jefferies

BuyInitiates Coverage

$275.00 → $300.00

Jan 4

Sumit Singh

Zacks Equity Research

BuyInitiates Coverage

Dec 23

Ronald Josey

Citi

BuyMaintains

$320.00

Dec 18

Supriyo Bose

Zacks Equity Research

BuyInitiates Coverage

Dec 18

Tirthankar Chakraborty

Zacks Equity Research

BuyInitiates Coverage

Dec 17

Brad Erickson

RBC Capital

BuyMaintains

$300.00

Dec 17

Brian Pitz

BMO Capital

BuyMaintains

$300.00 → $304.00

Dec 16

Doug Anmuth

JP Morgan

BuyMaintains

$305.00

Dec 12

John Blackledge

TD Cowen

Strong BuyReiterates

$300.00 → $300.00

Dec 11

Rohit Kulkarni

Roth MKM

BuyMaintains

$270.00

Dec 10

Simeon Siegel

Guggenheim

Strong BuyInitiates

$300.00

Dec 10

Simeon Siegel

Guggenheim

BuyInitiates

$300.00

Dec 9

Zaven Boyrazian, MSc

The Motley Fool

BuyInitiates Coverage

Dec 7

Justin Patterson

KeyBanc

BuyMaintains

Dec 5

Mark Shmulik

Bernstein

BuyMaintains

$300.00

Dec 5

Eric Sheridan

Goldman Sachs

BuyMaintains

$290.00

Dec 5

Barton Crockett

Rosenblatt

Strong BuyMaintains

$305.00 → $305.00

Dec 4

Mark Kelley

Stifel Nicolaus

BuyMaintains

$295.00

Dec 3

Andrew Boone

Citizens

BuyReiterates

$300.00 → $300.00

Dec 3

Scott Devitt

Wedbush

BuyReiterates

$340.00 → $340.00

Dec 3

Ben McPoland

The Motley Fool

BuyInitiates Coverage

Dec 3

Thomas Champion

Piper Sandler

BuyReiterates

$300.00

Dec 3

Justin Post

BofA Securities

Strong BuyMaintains

$272.00 → $303.00

Dec 3

Ken Gawrelski

Wells Fargo

BuyMaintains

$292.00 → $295.00

Dec 2

Jason Helfstein

Oppenheimer

BuyMaintains

$290.00 → $305.00

Dec 1

Barton Crockett

Rosenblatt

Strong BuyMaintains

$305.00 → $305.00

Nov 25

Nicholas Jones CFA

Exane BNP Paribas

BuyInitiates

Nov 24

PerPlexity Specialty Retail

TipRanks - PerPlexity

BuyReiterates

$283.00 → $246.00

Nov 21

xAi Specialty Retail

TipRanks - xAI

HoldUpgrades

$259.00 → $229.00

Nov 21

OpenAI Specialty Retail

TipRanks - OpenAI

BuyReiterates

$276.00 → $240.00

Nov 21

Amazon.com (AMZN) Stock Analyst Forecast

Analyst Consensus Rating

Consensus Rating

Average Price Target

Latest AMZN Analyst Ratings & Recommendations