Brown-Forman Corporation

BF.BNYSEConsumer StaplesBeverages - Wineries & Distilleries

$28.88- (-)1Y −0.45%

As of Oct 16, 2026 close

Market cap: $13.13B
P/E (TTM): 18.22
Forward P/E: 21.51
Dividend yield: 3.23%
52-week range: $22.61$31.92
Volume (live): -
Avg. volume (3M): 2.66M

Brown-Forman Corporation (BF.B) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for Brown-Forman Corporation stock.

Analyst Consensus Rating

Investment consensus from 9 professional research analysts

Consensus Rating

Hold

Based on 9 unique analysts

(13 total ratings in last 90 days)

Medium Confidence0

Average Price Target

$26.71

−7.51% downside

Loading chart...

Strong Sell

Sell

Hold

Buy

Strong Buy

Latest BF.B Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Oct 8, 2026	Zacks Equity Research	Zacks Equity Research	Initiates Coverage	Hold	-
Oct 2, 2026	Zacks Equity Research	Zacks Equity Research	Initiates Coverage	Buy	-
Sep 18, 2026	Eric Serotta	Morgan Stanley	Maintains	Sell	$23.00
Sep 4, 2026	Lauren Lieberman	Barclays	Maintains	Hold	$28.00
Sep 3, 2026	Andrea Pistacchi	BofA Securities	Reiterates	Hold	$28.00 → $29.00 +1.00 (+3.6%)
Sep 3, 2026	Drew Levine	JP Morgan	Maintains	Sell	$26.00 → $25.00 −1.00 (−3.9%)
Sep 3, 2026	Gerald Pascarelli	Needham	Reiterates	Hold	-
Sep 3, 2026	Nik Modi	RBC Capital	Maintains	Hold	$27.00
Sep 2, 2026	Andrea Pistacchi	BofA Securities	Reiterates	Hold	$28.00 → $29.00 +1.00 (+3.6%)
Aug 27, 2026	Zacks Equity Research	Zacks Equity Research	Initiates Coverage	Sell	-
Aug 13, 2026	Stephen Powers	Deutsche Bank	Maintains	Hold	$26.00 → $27.00 +1.00 (+3.9%)
Aug 4, 2026	Filippo Falorni	Citi	Maintains	Hold	$26.00 → $28.00 +2.00 (+7.7%)
Aug 3, 2026	Filippo Falorni	Citi	Maintains	Hold	$26.00 → $28.00 +2.00 (+7.7%)

Zacks Equity Research

HoldInitiates Coverage

Oct 8

Zacks Equity Research

BuyInitiates Coverage

Oct 2

Eric Serotta

Morgan Stanley

SellMaintains

$23.00

Sep 18

Lauren Lieberman

Barclays

HoldMaintains

$28.00

Sep 4

Andrea Pistacchi

BofA Securities

HoldReiterates

$28.00 → $29.00

Sep 3

Drew Levine

JP Morgan

SellMaintains

$26.00 → $25.00

Sep 3

Gerald Pascarelli

Needham

HoldReiterates

Sep 3

Nik Modi

RBC Capital

HoldMaintains

$27.00

Sep 3

Andrea Pistacchi

BofA Securities

HoldReiterates

$28.00 → $29.00

Sep 2

Zacks Equity Research

SellInitiates Coverage

Aug 27

Stephen Powers

Deutsche Bank

HoldMaintains

$26.00 → $27.00

Aug 13

Filippo Falorni

Citi

HoldMaintains

$26.00 → $28.00

Aug 4

Filippo Falorni

Citi

HoldMaintains

$26.00 → $28.00

Aug 3

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 8, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for BF.B?

The analyst consensus rating for BF.B is Hold, based on the latest ratings from 9 analysts over the last 90 days.

What is the average price target for BF.B?

The average 12-month price target for BF.B is $26.71, representing a downside of 7.5% from the Oct 16, 2026 close of $28.88.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.