What is the analyst consensus rating for BFH?

The analyst consensus rating for BFH is "Buy" based on 10 analyst recommendations.

What is the average price target for BFH?

The average 12-month price target for BFH is $113.80, representing an upside of 7.4% from the current price of $105.91.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.

Bread Financial Holdings, Inc. (BFH) Forecast: Analyst Ratings & Targets

Latest BFH Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Jul 9, 2026	Mihir Bhatia	BofA Securities	Maintains	Buy	$108.00 → $106.00 -2.00 (-1.9%)
Jul 7, 2026	Ryan Nash	Goldman Sachs	Reiterates	Hold	$94.00 → $108.00 +14.00 (14.9%)
Jul 7, 2026	Terry Ma	Barclays	Upgrades	Hold	$70.00 → $104.00 +34.00 (48.6%)
Jul 7, 2026	Nicholas Holowko	UBS	Reiterates	Buy	$94.00 → $120.00 +26.00 (27.7%)
Jul 6, 2026	John Pancari	Evercore ISI Group	Maintains	Buy	$99.00 → $116.00 +17.00 (17.2%)
Jul 1, 2026	PerPlexity Financial - Credit Services	TipRanks - PerPlexity	Reiterates	Buy	$121.00 → $123.00 +2.00 (1.6%)
Jul 1, 2026	Anthropic Financial - Credit Services	TipRanks - Anthropic	Reiterates	Hold	$116.00 → $119.00 +3.00 (2.6%)
Jun 30, 2026	Vincent Caintic	BTIG	Reiterates	Buy	$105.00 → $132.00 +27.00 (25.7%)
Jun 16, 2026	Mihir Bhatia	BofA Securities	Maintains	Buy	-
Jun 12, 2026	Jon Arfstrom	RBC Capital	Maintains	Hold	$105.00 → $115.00 +10.00 (9.5%)
Jun 11, 2026	Vincent Caintic	BTIG	Maintains	Buy	$105.00
Jun 10, 2026	PerPlexity Financial - Credit Services	TipRanks - PerPlexity	Reiterates	Buy	$95.00 → $107.00 +12.00 (12.6%)
Jun 10, 2026	Moshe Orenbuch	TD Cowen	Maintains	Hold	$95.00
Jun 10, 2026	Terry Ma	Barclays	Maintains	Sell	$70.00
Jun 10, 2026	Mihir Bhatia	BofA Securities	Reiterates	Buy	$105.00 → $108.00 +3.00 (2.9%)

Mihir Bhatia

BofA Securities

BuyMaintains

$108.00 → $106.00

Jul 9

Ryan Nash

Goldman Sachs

HoldReiterates

$94.00 → $108.00

Jul 7

Terry Ma

Barclays

HoldUpgrades

$70.00 → $104.00

Jul 7

Nicholas Holowko

UBS

BuyReiterates

$94.00 → $120.00

Jul 7

John Pancari

Evercore ISI Group

BuyMaintains

$99.00 → $116.00

Jul 6

PerPlexity Financial - Credit Services

TipRanks - PerPlexity

BuyReiterates

$121.00 → $123.00

Jul 1

Anthropic Financial - Credit Services

TipRanks - Anthropic

HoldReiterates

$116.00 → $119.00

Jul 1

Vincent Caintic

BTIG

BuyReiterates

$105.00 → $132.00

Jun 30

Mihir Bhatia

BofA Securities

BuyMaintains

Jun 16

Jon Arfstrom

RBC Capital

HoldMaintains

$105.00 → $115.00

Jun 12

Vincent Caintic

BTIG

BuyMaintains

$105.00

Jun 11

PerPlexity Financial - Credit Services

TipRanks - PerPlexity

BuyReiterates

$95.00 → $107.00

Jun 10

Moshe Orenbuch

TD Cowen

HoldMaintains

$95.00

Jun 10

Terry Ma

Barclays

SellMaintains

$70.00

Jun 10

Mihir Bhatia

BofA Securities

BuyReiterates

$105.00 → $108.00

Jun 10

Bread Financial Holdings, Inc. (BFH) Analyst Forecast

Analyst Consensus Rating

Consensus Rating

Average Price Target

Latest BFH Analyst Ratings & Recommendations

Frequently Asked Questions