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Bread Financial Holdings, Inc.

BFHNYSEFinancialsCredit Services

$101.31Today:- (-)1Y +75.85%

As of Oct 15, 2026 close

Market cap
$4.12B
P/E (TTM)
7.27
Forward P/E
4.00
Dividend yield
0.91%
52-week range
$57.11$114.53
Volume (live)
-
Avg. volume (3M)
553.04K

Bread Financial Holdings, Inc. (BFH) Analyst Forecast

Analyst consensus ratings, 12-month price targets, and expert recommendations for Bread Financial Holdings, Inc. stock.

Analyst Consensus Rating

Investment consensus from 13 professional research analysts

Consensus Rating

Hold
Based on 13 unique analysts
(17 total ratings in last 90 days)
High Confidence∞:1 Buy/Sell

Average Price Target

$117.36
+15.84% upside

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Strong Sell
Sell
Hold
Buy
Strong Buy

Latest BFH Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Zacks Equity Research
Zacks Equity Research
HoldInitiates Coverage
-
Bill Ryan
Seaport Global
BuyMaintains
$123.00 → $121.00
Moshe Orenbuch
TD Cowen
HoldMaintains
$114.00 → $111.00
Terry Ma
Barclays
HoldMaintains
$109.00 → $110.00
Mihir Bhatia
BofA Securities
BuyMaintains
-
John Pancari
Evercore ISI Group
BuyMaintains
$120.00 → $118.00
Donald Fandetti
Wells Fargo
HoldReiterates
$115.00
Zacks Equity Research
Zacks Equity Research
BuyInitiates Coverage
-
Moshe Orenbuch
TD Cowen
HoldMaintains
$114.00
Darrin Peller
Wolfe Research
BuyUpgrades
$130.00
Nicholas Holowko
Raymond James
BuyMaintains
$120.00 → $127.00
Bill Ryan
Seaport Global
BuyMaintains
$113.00 → $119.00
Sanjay Sakhrani
KBW
BuyMaintains
$129.00
Moshe Orenbuch
TD Cowen
HoldInitiates Coverage
$103.00 → $114.00
Jeffrey Adelson
Morgan Stanley
HoldMaintains
$102.00 → $107.00
Ryan Nash
Goldman Sachs
HoldReiterates
$108.00
Jon Arfstrom
RBC Capital
HoldMaintains
$115.00

Source: Professional analyst ratings and price targets from the last 90 days. Data as of Oct 9, 2026. Data sources and methodology

Frequently Asked Questions

What is the analyst consensus rating for BFH?

The analyst consensus rating for BFH is Hold, based on the latest ratings from 13 analysts over the last 90 days.

What is the average price target for BFH?

The average 12-month price target for BFH is $117.36, representing an upside of 15.8% from the Oct 15, 2026 close of $101.31.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.