What is the analyst consensus rating for BFH?

The analyst consensus rating for BFH is "Buy" based on 14 analyst recommendations.

What is the average price target for BFH?

The average 12-month price target for BFH is $102.00, representing a downside of 1.7% from the current price of $103.79.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.

Bread Financial Holdings, Inc. (BFH) Forecast: Analyst Ratings & Targets

Latest BFH Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Jun 12, 2026	Jon Arfstrom	RBC Capital	Maintains	Hold	$105.00 → $115.00 +10.00 (9.5%)
Jun 11, 2026	Vincent Caintic	BTIG	Maintains	Buy	$105.00
Jun 10, 2026	PerPlexity Financial - Credit Services	TipRanks - PerPlexity	Reiterates	Buy	$95.00 → $107.00 +12.00 (12.6%)
Jun 10, 2026	Moshe Orenbuch	TD Cowen	Maintains	Hold	$95.00
Jun 10, 2026	Terry Ma	Barclays	Maintains	Sell	$70.00
Jun 10, 2026	Mihir Bhatia	BofA Securities	Reiterates	Buy	$105.00 → $108.00 +3.00 (2.9%)
May 22, 2026	Dominick Gabriele	Loop Capital	Initiates	Buy	$104.00
May 21, 2026	Dominick Gabriele	Loop Capital	Initiates	Buy	$104.00
Apr 29, 2026	John Pancari	Evercore ISI Group	Maintains	Buy	$87.00 → $99.00 +12.00 (13.8%)
Apr 27, 2026	Ryan Nash	Goldman Sachs	Maintains	Hold	$68.00 → $84.00 +16.00 (23.5%)
Apr 24, 2026	Sanjay Sakhrani	KBW	Maintains	Buy	$100.00 → $115.00 +15.00 (15.0%)
Apr 24, 2026	Sanjay Sakhrani	Keefe, Bruyette & Woods	Maintains	Buy	$100.00 → $115.00 +15.00 (15.0%)
Apr 24, 2026	Moshe Orenbuch	TD Cowen	Maintains	Hold	$80.00 → $95.00 +15.00 (18.8%)
Apr 24, 2026	Terry Ma	Barclays	Maintains	Sell	$67.00 → $70.00 +3.00 (4.5%)
Apr 24, 2026	Jeffrey Adelson	Morgan Stanley	Maintains	Hold	$91.00 → $98.00 +7.00 (7.7%)
Apr 23, 2026	Google Financial - Credit Services	TipRanks - Google	Reiterates	Buy	$106.00 → $109.00 +3.00 (2.8%)
Apr 23, 2026	PerPlexity Financial - Credit Services	TipRanks - PerPlexity	Reiterates	Buy	$105.00 → $108.00 +3.00 (2.9%)
Apr 23, 2026	xAi Financial - Credit Services	TipRanks - xAI	Downgrades	Buy	$100.00 → $104.00 +4.00 (4.0%)
Apr 23, 2026	Vincent Caintic	BTIG	Maintains	Strong Buy	$98.00 → $105.00 +7.00 (7.1%)
Apr 23, 2026	Moshe Orenbuch	TD Cowen	Maintains	Hold	$80.00 → $95.00 +15.00 (18.8%)
Apr 23, 2026	Mihir Bhatia	BofA Securities	Maintains	Buy	$92.00 → $105.00 +13.00 (14.1%)
Apr 16, 2026	Jeffrey Adelson	Morgan Stanley	Upgrades	Hold	$91.00
Apr 6, 2026	Terry Ma	Barclays	Maintains	Sell	$64.00 → $67.00 +3.00 (4.7%)
Apr 6, 2026	John Pancari	Evercore ISI Group	Maintains	Buy	$90.00 → $87.00 -3.00 (-3.3%)

Jon Arfstrom

RBC Capital

HoldMaintains

$105.00 → $115.00

Jun 12

Vincent Caintic

BTIG

BuyMaintains

$105.00

Jun 11

PerPlexity Financial - Credit Services

TipRanks - PerPlexity

BuyReiterates

$95.00 → $107.00

Jun 10

Moshe Orenbuch

TD Cowen

HoldMaintains

$95.00

Jun 10

Terry Ma

Barclays

SellMaintains

$70.00

Jun 10

Mihir Bhatia

BofA Securities

BuyReiterates

$105.00 → $108.00

Jun 10

Dominick Gabriele

Loop Capital

BuyInitiates

$104.00

May 22

Dominick Gabriele

Loop Capital

BuyInitiates

$104.00

May 21

John Pancari

Evercore ISI Group

BuyMaintains

$87.00 → $99.00

Apr 29

Ryan Nash

Goldman Sachs

HoldMaintains

$68.00 → $84.00

Apr 27

Sanjay Sakhrani

KBW

BuyMaintains

$100.00 → $115.00

Apr 24

Sanjay Sakhrani

Keefe, Bruyette & Woods

BuyMaintains

$100.00 → $115.00

Apr 24

Moshe Orenbuch

TD Cowen

HoldMaintains

$80.00 → $95.00

Apr 24

Terry Ma

Barclays

SellMaintains

$67.00 → $70.00

Apr 24

Jeffrey Adelson

Morgan Stanley

HoldMaintains

$91.00 → $98.00

Apr 24

Google Financial - Credit Services

TipRanks - Google

BuyReiterates

$106.00 → $109.00

Apr 23

PerPlexity Financial - Credit Services

TipRanks - PerPlexity

BuyReiterates

$105.00 → $108.00

Apr 23

xAi Financial - Credit Services

TipRanks - xAI

BuyDowngrades

$100.00 → $104.00

Apr 23

Vincent Caintic

BTIG

Strong BuyMaintains

$98.00 → $105.00

Apr 23

Moshe Orenbuch

TD Cowen

HoldMaintains

$80.00 → $95.00

Apr 23

Mihir Bhatia

BofA Securities

BuyMaintains

$92.00 → $105.00

Apr 23

Jeffrey Adelson

Morgan Stanley

HoldUpgrades

$91.00

Apr 16

Terry Ma

Barclays

SellMaintains

$64.00 → $67.00

Apr 6

John Pancari

Evercore ISI Group

BuyMaintains

$90.00 → $87.00

Apr 6

Bread Financial Holdings, Inc. (BFH) Analyst Forecast

Analyst Consensus Rating

Consensus Rating

Average Price Target

Latest BFH Analyst Ratings & Recommendations

Frequently Asked Questions