Bread Financial Holdings, Inc. (BFH) Forecast: Analyst Ratings & Targets

Latest BFH Analyst Ratings & Recommendations

Recent analyst recommendations with rating changes and price target updates (last 90 days)

Date	Analyst	Firm	Action	Rating	Price Target
Feb 17, 2026	Vincent Caintic	BTIG	Reiterates	Buy	$98.00
Jan 30, 2026	Sanjay Sakhrani	KBW	Maintains	Buy	$92.00
Jan 30, 2026	Vincent Caintic	BTIG	Reiterates	Strong Buy	$98.00 → $98.00 +0.00 (0.0%)
Jan 30, 2026	Moshe Orenbuch	TD Cowen	Maintains	Hold	$85.00 → $88.00 +3.00 (3.5%)
Jan 30, 2026	Terry Ma	Barclays	Maintains	Sell	$61.00 → $64.00 +3.00 (4.9%)
Jan 30, 2026	Jeffrey Adelson	Morgan Stanley	Maintains	Sell	$62.00 → $68.00 +6.00 (9.7%)
Jan 29, 2026	Vincent Caintic	BTIG	Maintains	Buy	$98.00
Jan 29, 2026	Terry Ma	Barclays	Maintains	Sell	$61.00 → $64.00 +3.00 (4.9%)
Jan 29, 2026	Jon Arfstrom	RBC Capital	Maintains	Hold	$83.00
Jan 20, 2026	Jeffrey Adelson	Morgan Stanley	Maintains	Sell	$57.00 → $62.00 +5.00 (8.8%)
Jan 13, 2026	Nicholas Holowko	UBS	Maintains	Buy	$92.00
Jan 8, 2026	Moshe Orenbuch	TD Cowen	Maintains	Hold	$68.00 → $85.00 +17.00 (25.0%)
Jan 8, 2026	Nicholas Holowko	UBS	Initiates	Strong Buy	$92.00
Jan 8, 2026	Darrin Peller	Wolfe Research	Maintains	Hold	$80.00
Jan 7, 2026	Ryan Nash	Goldman Sachs	Maintains	Hold	$68.00 → $84.00 +16.00 (23.5%)
Jan 6, 2026	Terry Ma	Barclays	Maintains	Sell	$52.00 → $61.00 +9.00 (17.3%)
Jan 6, 2026	John Pancari	Evercore ISI Group	Maintains	Hold	$72.00 → $81.00 +9.00 (12.5%)

Vincent Caintic

BTIG

BuyReiterates

$98.00

Feb 17

Sanjay Sakhrani

KBW

BuyMaintains

$92.00

Jan 30

Vincent Caintic

BTIG

Strong BuyReiterates

$98.00 → $98.00

Jan 30

Moshe Orenbuch

TD Cowen

HoldMaintains

$85.00 → $88.00

Jan 30

Terry Ma

Barclays

SellMaintains

$61.00 → $64.00

Jan 30

Jeffrey Adelson

Morgan Stanley

SellMaintains

$62.00 → $68.00

Jan 30

Vincent Caintic

BTIG

BuyMaintains

$98.00

Jan 29

Terry Ma

Barclays

SellMaintains

$61.00 → $64.00

Jan 29

Jon Arfstrom

RBC Capital

HoldMaintains

$83.00

Jan 29

Jeffrey Adelson

Morgan Stanley

SellMaintains

$57.00 → $62.00

Jan 20

Nicholas Holowko

UBS

BuyMaintains

$92.00

Jan 13

Moshe Orenbuch

TD Cowen

HoldMaintains

$68.00 → $85.00

Jan 8

Nicholas Holowko

UBS

Strong BuyInitiates

$92.00

Jan 8

Darrin Peller

Wolfe Research

HoldMaintains

$80.00

Jan 8

Ryan Nash

Goldman Sachs

HoldMaintains

$68.00 → $84.00

Jan 7

Terry Ma

Barclays

SellMaintains

$52.00 → $61.00

Jan 6

John Pancari

Evercore ISI Group

HoldMaintains

$72.00 → $81.00

Jan 6

Frequently Asked Questions

What is the analyst consensus rating for BFH?

The analyst consensus rating for BFH is "Hold" based on 10 analyst recommendations.

What is the average price target for BFH?

The average 12-month price target for BFH is $83.00, representing an upside of 13.7% from the current price of $73.02.

What do analyst ratings mean?

Analyst ratings indicate investment recommendations: Strong Buy and Buy are bullish signals suggesting the stock may outperform. Hold means the stock is fairly valued. Sell and Strong Sell are bearish signals suggesting potential underperformance. These ratings are based on fundamental analysis and valuation models.

What is a price target?

A price target is an analyst's projection of a stock's fair value over a specific timeframe, typically 12 months. Analysts use fundamental analysis, financial modeling, and industry comparisons to estimate where the stock should trade. Price targets can range from low (conservative) to high (optimistic) estimates.

Bread Financial Holdings, Inc. (BFH) Analyst Forecast

Analyst Consensus Rating

Consensus Rating

Average Price Target

Latest BFH Analyst Ratings & Recommendations

Frequently Asked Questions